Analytics Manager Jobs

The Manager will play a key role in supporting the development of customer-centric business and loyalty marketing strategies by delivering world class analytical solutions. The successful candidate will lead a team of Analysts and provide expertise in the application and execution of consumer data and analytics within a retail industry context. This role enables Sponsors to build stronger, mutually-beneficial relationships with their customers. As a critical member of the Sponsor Account Team, the incumbent of this role will offer expertise to link analyses and results to the business issues and analytical objectives.

Plan the analytical workload, ensuring that work is completed, insights and case studies are created, and relevant information is communicated to the Sponsor team

Support the Client Lead to define metrics and success criteria for program impact

Develop and interpret analytical methods (from BI reporting to advanced modeling) in support of retail business objectives

Support Customer and Sponsor strategies/segmentation by creating and leveraging analytics and underlying trends, providing input into developing the data plan to support the strategies

Develop an ongoing analytic plan for Sponsor, planning timetable and communicating deliverables for key stakeholders

Execute quarterly forecasting and monthly variance analyses based on inputs from internal stakeholders, ensuring completion and accuracy and provide explanation of variances as required

Ensure that the campaign occurs as planned, ensuring budget constraints are being considered against the financial forecast.

Develop measurement plan and key metrics based on campaign scope as outlined by the Client Marketing Manager and ensure the campaign objectives link back to overall Sponsor objective

Provide historical/trend insight to facilitate the proper planning of individual Sponsor marketing calendars and provide input and recommendations into campaign targeting and campaign design

Demonstrate analytics thought leadership, guidance, and representation across Air Miles and participate in business development initiatives