Customer Analytics Specialist Jobs

WHO WE ARE: Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:

THE WORK:

Develop measurement frameworks to define, track and optimize digital experiences.

Contribute to the development of new applications for our teams and our customers, from gathering requirements to producing dashboards, through the use of visualization tools (i.e. Tableau or equivalent software).

Analyze customer analytics data to gain insight into profiles, segments and their behaviour.

Perform assessments, develop strategies, and deliver roadmaps to help clients understand their current digital analytics capabilities and opportunities to evolve.

Deploy digital analytics platforms (Adobe Analytics, Google Analytics, etc.) across digital properties including web, mobile and apps.

Develop measurement strategies and perform analysis for client reporting

Manage and deploy tagging for digital analytics, paid media, and 3rd party applications.

HERE’S WHAT YOU’LL NEED:

3+ years of experience in digital analytics data collection, implementation, integration, and reporting.

3+ years of experience using, implementing, and/or customizing digital analytics and tag management solutions (e.g., Adobe Launch, Google Tag Manager, Tealium, etc.)

Experience with completing complex tag deployment within tools like Adobe Launch, Tealium, and Google Tag Manager.

English is required for this position as this role will regularly interact with English-speaking stakeholders across Canada. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.

Bachelor's degree or equivalent work experience.

BONUS POINTS IF:

Technical understanding of how digital analytics and tag management solutions are deployed.

Passionate about data, analytics and technology with desire to stay well-versed in technical understanding.

Ability to analyze, interpret, and visualize complex data from online and offline sources to provided meaning and recommendations for optimization.

Understanding of data collection and aggregation requirements for marketing activation.