Senior Director Of Brand Marketing Jobs

Exceptional project management skills and organizational skills

Guide, monitor and manage related processes, workflows and report related to branding activities to ensure effective and efficiency utilization of resources

Manage vendor and agency relationships, including budgeting and measurement of performance

University degree in related business, marketing or communications field combined with 5+ years of experience at a senior leadership level.

Demonstrated experience and expertise in marketing, including developing and executing a brand strategy and marketing campaigns

Strong knowledge of digital marketing and social media strategies, best practices, and analytics

People Leadership: Manages team performance against marketing portfolio and campaign objectives and KPIs through mentorship and professional development

Financial Performance: Accountable for ensuring the marketing budget is managed in accordance with best practices

Strong knowledge of both traditional and digital marketing practices

4-5 years in brand manager role, managing marketing campaigns

Brand Strategy: Leading brand strategy informed by a deep understanding of customer insights, brand positioning and business/divisional objectives.

Annual Planning: Supports leadership in the development of annual marketing plans

Develop and execute a brand education and brand champion program to continually evolve and steward Dalhousie’s brand.

Exceptional marketing, communications and strategic planning skills.

Must have experience leading a team of high performing individuals.

Experience developing and delivering exceptional presentations.

Knowledgeable of local, national and international events, trends and public affairs that may impact recruitment, brand and reputation marketing programs.

Experience within the post-secondary sector.

Collaborates with the Category Management team, to create strong programs that will help increase RKP market share and customer engagement.

Manage and ensure brand consistency through all our internal/external communications, events, campaigns, emails, social posts, white label, etc.

Manage and actively report to senior leadership team on the Marketing Budget.

Always looking for creative ideas to drive business improvements, innovation, and customer experience.

5 years’ experience in marketing, or related area with proven success.

2 years’ experience leading and developing a team.

Significant experience in Indigenous communications

Deep understanding and experience with the many Indigenous cultures of Canada an asset

Strong communication and storytelling skills

Experience in marketing, community engagement, and content creation

5-7 years of experience in marketing, communications, or a related field, with a strong focus on Indigenous communications

Demonstrated experience working with Indigenous communities and a deep understanding of Indigenous cultures

EDUCATION AND EXPERIENCE (Education, Experience, Knowledge & Skills)

Develop and manage project marketing budget in partnership with SVP, Sales and Marketing, General Manager, and President, Resort Residential.

Develops, manages and coordinates a workback schedule for all marketing elements related to a sales launch, in partnership with development team.

Keep track of business and industry competitive trends and offerings and keeps team informed.

JOB TITLE: Senior Marketing Manager/Marketing Director

TRAVEL REQUIREMENT: Within North America

Strong media relations and issues management experience

Excellent analytical skills and experience using data to inform marketing decisions.

Manage budgets for all marketing initiatives, ensuring efficient use of resources to maximize ROI.

Experience building out omni-channel media plans.

Outstanding communication, presentation, and writing skills. Bilingual (English & French) language skills an asset.

Experience with digital marketing tools and platforms.

Work with key cross-functional partners to deliver best in class channel experiences

Manages cross-functional partners, leadership, and stakeholders

Oversees and manages project budgets

8-10 years experience devising and executing marketing campaign strategies, ideally with multi-million dollar budgets, with experience working on “always on” strategies

Experience in an agency setting and/or in a related industry such as retail, eCommerce, lifestyle, fashion, etc preferred

Skilled at partnering with creative teams and comfortable writing a creative brief

Excellent facilitation and project management skills

Strong working knowledge of the principles and practices of project and change management

Experience with Salesforce or other similar customer relationship management (CRM) system

Holding accountability for the revenue targets of the Foundation’s lotteries, including management of external lottery consultancy and associated suppliers

Demonstrated leadership and coaching skills, including setting and evaluating performance, identifying learning and development opportunities

Experience of the application of marketing fundamentals, ideally in a fundraising environment

Experience with customer relationship management (CRM) and content management system (CMS) softwares (Saleforce.com and Pardot experience preferred)

Knowledge and experience with events and trade shows

Proficient in social media management

Manage the execution of an integrated marketing plan and lead a cross-disciplinary marketing team

Develop and manage tracking systems for online marketing activities

Manage 3rd party agencies: (ie PPC, SEO, Public Relations, Digital Marketing)

Have solid project management skills and ability to achieve success on time and within budget

solid project management skills and ability to achieve success on time and within budget

Build out the ecommerce team and digital capabilities within the marketing team, fostering a culture of collaboration, innovation and continuous improvement

Manage relationships with third-party vendors and partners to ensure smooth operation of the ecommerce business

Developing design guidelines for the brand, to ensure a consistent, scalable experience

Stay up to date with the latest marketing trends including disclosure requirements and performance best practices

· Own management of the brand websites and social pages, including updates and tracking of key metrics.

· Manage the development of any required packaging development as required, working closely with operations

· Identify key asset requirements for launch and develop a strong launch support plan

· Assist in the development, implementation, and achievement of marketing objectives

· Work closely with Sales and Trade Marketing to develop collaborative commercial strategies and best-in-class in-market execution

· Develop and execute integrated Marketing programs for Wellness Brands, including media, shopper marketing, sampling, and PR.