Director, Brand Marketing & Campaigns

What We Do:

Arthritis Society Canada is on a mission to fight the fire of arthritis with the fire of research, innovation, advocacy and information and support. That’s because arthritis robs six million Canadians of their mobility, mental and physical well-being, and in some cases, their livelihood. It is Canada’s most common chronic condition, and there is no cure.

Why Join Us:

A career with us is more than just a job. It’s an opportunity to use your talents to push back against the devastation of arthritis. Fighting the fire of arthritis gives meaning to our work, incites collective action and drives us to excellence in all we do. Our bold and ambitious strategic plan, Accelerating Impact, is propelling our work to create transformational change. We are united, transformative and impactful culture. Our people are essential to our efforts and we will empower you to be successful in your role. We are honoured to be a 2022 Canada’s Most Admired™ Corporate Cultures winner, and proud to be accredited under Imagine Canada’s Standards Program.

Our Marketing & Communications Team:

Our talented Marketing & Communications team is made up of creative professionals with subject-matter expertise in disciplines including corporate communications, media relations, digital engagement, social media, graphic design and writing. They showcase and increase awareness of our critical cause and the incredible work we do, tell impactful stories and ensure arthritis is positioned as a top 5 health concern.

Purpose of Role:

Reporting to the Vice President, Marketing & Communications, and operating as a senior member of the nationwide Marketing & Communications team, the Director, Brand Marketing & Campaigns is responsible for elevating awareness of Arthritis Society Canada among our audiences. The Director will take leadership in a broad range of activities including media relations, stakeholder relations, storytelling, digital communications, advertising and event communications to expand the engagement of all Canadians in our organization and our cause.

Key Accountabilities:

• Identify, recommend and participate in the extension and leveraging and cross-promotion of all PR, media and social media opportunities throughout every effort.
• Analyze data and insights to inform marketing strategies and optimize campaigns in real-time, working with digital colleagues in a “data-first” approach and driving all efforts against pre-determined KPIs.
• Develop relationships and collaborate closely with cross-functional partners including mission, advocacy, research, revenue development, and associated internal and external stakeholders.
• Serve as a thought leader internally and externally, representing the company at events, conferences, and other speaking engagements.
• Continuously strive to improve the effectiveness of marketing programs and contribute to the overall growth and success of the organization.
• Develop and execute comprehensive and strategic and integrated marketing plans that achieve business objectives across multiple channels including paid, owned, and earned media.
• Manage budgets for all marketing initiatives, ensuring efficient use of resources to maximize ROI.
• Serve as the lead for all advertising campaigns; identify, negotiate, and implement advertising and content marketing partnerships in alignment with overarching plans.
• Oversee the development of creative assets, working with internal teams and agencies to ensure on-brand, high-quality deliverables.
• Leverage the organization's programs to proactively identify ways to maximize media and marketing opportunities in support of increased awareness, fundraising and donor pipeline growth.
• Oversee the organization's integrated content strategy -- organic social media, e-newsletter and video content plans including Executive/Leadership strategy.

Qualifications, Experience & Skills:

• Proven track record in recommending and building out digital campaign strategies.
• Strong understanding of brand strategy and positioning.
• Outstanding communication, presentation, and writing skills. Bilingual (English & French) language skills an asset.
• Excellent analytical skills and experience using data to inform marketing decisions.
• 10+ years in marketing, with at least 3 years in leadership in a comparable role.
• Proven track record of developing and executing successful integrated marketing campaigns incorporating earned, paid and owned media.
• Experience managing a team of brand marketing professionals.
• Experience building out omni-channel media plans.
• Experience with digital marketing tools and platforms.
• Bachelor’s degree in marketing, media, public relations, communications, or a related discipline. MBA or other advanced degree.
• Strong media relations and issues management experience

Some Highlights of What we Offer:

• Time-Away Programs: Vacation (at least 3 weeks), personal days, holiday closure & summer hours.
• Retirement Planning: DCPP whereby you contribute 4% of earnings & we match this with 5%, and a convenient reduced-fees Group RRSP scheme.
• Performance Rewards: Pay for performance incentive program.
• Health & Wellness: Extended healthcare benefits (including dental, vision, prescription drugs & disability coverage), choice of healthcare spending account and/or healthy living account, virtual 24/7 healthcare access & discounted fitness membership.
• Ways of Working: Working with us doesn't have to mean working in an office to have an impact. Our dedication to enabling you to flourish means that you can have choice and flexibility in where you work and live, subject to the needs of your role, the people you serve and our requirements. We have a hybrid working model, with home and office-based options available. We will always list a primary location which will be where you go for in-person teamwork. This job can be done anywhere in the GTA with the primary office location as Toronto to which travel will be required, exact frequency to be agreed with your supervisor.

Apply Now:

If you are interested in, and qualified for, this exciting opportunity, please submit a cover letter and resume to [email protected]. We thank all applicants for their expression of interest, however only those selected for an interview will be contacted.

Interested in a different role or know someone that would be a great fit for our team? We are creating an organization that is an exceptional place to work and volunteer. You are encouraged to visit our official careers site at www.arthritis.ca/careers where you can view all our current job opportunities across Canada, and learn more about why you should join our team to help extinguish arthritis for good!