Manager, Marketing Campaigns Jobs

Manager, Marketing Campaigns

The Manager, Marketing Campaigns is an exciting leadership opportunity that will continue the evolution of our well-established and premium niche brand at BlueShore Financial. This integral position collaborates with a team of marketing specialists to support initiatives such as brand & product campaigns, lead generation, and content marketing. This role contributes to the clear articulation and consistent positioning of BlueShore Financial's brand and ensures the organization consistently presents a differentiated, premium brand image to defined target markets and communities.

BlueShore Financial is a financial boutique with a dynamic team committed to helping our clients improve their overall financial well-being. Thanks to our innovative strategy, rooted in expert advice and expertise, we continue to sustain excellent financial performance and receive high client satisfaction scores that outpace our competitors.

Key responsibilities of this role are:

• Executes on content marketing strategy and related communications (including e-newsletters) strategies for both prospective and existing clients
• Oversees in-branch retail marketing experience including branch merchandising and collateral, and programs such as Arts in View artist collaboration, to advance and evolve the premium experience in all locations and support business goals across channels
• Uses research, data, insights & analysis to inform campaign and content strategy creation, and optimization of activities
• Ensures the required internal control standards, including adherence to audit, regulatory and compliance policies
• Develops and manages annual content calendar and support key messaging strategy for campaigns, across key segments, themes, products and services
• Responsible for providing overall planning & execution on key strategic and tactical integrated campaigns (including annual brand campaign and Enterprise Wide Projects), promotional plans and programs to support business strategy across traditional and digital tactics
• Manages direct reports; participates in the recruitment and selection of new employees; develop goals; evaluates employee performance using performance management system; initiate salary reviews as required; recognize and reward employees; take corrective action as required
• Champions best practices for campaign planning, project management, processes & tools to improve team collaboration

Qualifications and Experience

• People leadership experience
• Demonstrated skills in planning, developing, executing and measuring integrated omni-channel marketing campaigns
• 6-8 years relevant experience in broad spectrum of marketing, including brand and communications disciplines
• Experience in retail, consumer goods, luxury products, hospitality or ad agency marketing considered an asset
• Experience in using business intelligence and analytic solutions to support campaigns
• University Degree in Marketing, Communications, or equivalent post-secondary

Pay Transparency

Pay transparency is an important characteristic of our recruitment process and overall BlueShore culture which supports a diverse, equitable and inclusive workforce.

The target range of this role is $95,000 - $120,000/year, plus competitive variable performance bonus. Employment offers are determined by knowledge, experience and internal equity.

What BlueShore Financial can provide you?

• A Performance Rewards Program which pays a variable cash reward recognizing the achievement of corporate, collaboration and individual goals
• 4 weeks of paid vacation to start, plus paid personal and wellness days
• On-site parking
• Opportunity to collaborate with a team of specialists with a well-established, premium brand
• Limitless career progression opportunities
• Comprehensive Total Rewards Program including bonuses, pension, flexible benefits and competitive compensation

What BlueShore Financial needs from you:

• Provide a premium level of service to all clients, internal and external
• Exhibit a growth mind-set
• Communicate effectively and professionally
• Be a proactive thinker and problem solver
• Forge relationships with colleagues for strong collaboration
• Strive for continuous learning
• Be accountable for the risk responsibilities in your area
• Demonstrate digital excellence
• Recognize the strength that diversity, equity and inclusion brings

Be Richly Valued. At BlueShore Financial, our employees are as important as our clients. We strive to create a workplace culture of openness, empowerment, trust and passion. We are building an even stronger and better BlueShore by incorporating the values of diversity, equity and inclusion into our everyday practices. We believe in being curious, asking questions, and seeking to understand and embrace our differences. Our values unite our organization and are our guiding compass, but it is our exceptional employees that bring our corporate values to life. They are passionate about delivering exceptional client service and a banking experience that promises to impress.

From the moment you walk into one of our Financial Spas™, you’ll know you’ve arrived at a special place, where all the elements work together to stimulate the senses and create a distinctive atmosphere unlike any financial institution you’ve experienced. We embrace the West Coast lifestyle, while providing a premium and sophisticated experience for our clients and employees.

Got awards? At BlueShore Financial we are constantly innovating, connecting and improving to deliver exceptional client and employee experiences. As a result, we have grown to become an award-winning organization, garnering both local and national attention for our progressive practices. We've been formally recognized as one of "Canada's Most Admired Corporate Cultures" by Waterstone Human Capital.

BlueShore Financial is strongly committed to fostering diversity within our community. We welcome those who would contribute to the further diversification of our organization, but not limited to, women, visible minorities, Indigenous people, persons with disabilities and persons of any sexual orientation or gender identity. If you require accommodation during the recruitment process, please let us know and we will work with you to meet your needs.

We respectfully acknowledge that our services are provided on the unceded territories of the Lil’wat7ul (LíỈwat), xʷməθkʷəỷəm (Musqueam), Sḵwx̱wú7mesh (Squamish) and SəỈílwətaʔ/Selilwitulh (Tsleil-Waututh) Nations.