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Marketing Manager, Vancouver Jobs
Company | Northeastern University |
Address | Vancouver, British Columbia, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Higher Education |
Expires | 2023-07-02 |
Posted at | 11 months ago |
About The Opportunity
- Manage content strategy and execution for local websites and social media channels for the campus.
- Coordinate with central communications team on any Public Relations outreach and oversee any local PR partners.
- Define the overall enrollment marketing strategy, messaging and positioning for degree programs, sectors, audiences, and initiatives across Northeastern University’s portfolio of degree programs offered in Vancouver, British Columbia.
- Utilize marketing automation tool (Slate) and CRM (Salesforce) to attract and nurture prospective students through the enrollment process.
- Work collaboratively with the global marketing team to ensure that all marketing reflects consistent and timely on-brand messages that are regionally relevant. Serve as local branding SME to ensure consistent tone and voice.
- Work closely with local graduate recruiter to develop and execute on high fidelity enrollment engagement strategies.
- Effectively manage the assigned regional enrollment marketing budget for assigned degree programs, disciplines, and initiatives.
- Effectively track and measure campaign success and ROI through regular monitoring and reporting of data through the entire enrollment funnel; from lead generation and nurturing through enrollment.
- Build and maintain relationships with internal and external university partners and manage any local marketing vendors.
- Partner with campus-based community and business development leads to successfully launch and maintain equity development initiatives within the British Columbia region.
- Develop and manage execution of enrollment marketing plans through effective project management and collaboration with central marketing and creative teams.
- Primary location is within the Vancouver, British Columbia area. Regional marketing experience specific to the area preferred, including understanding of regional demographics and local media.
- Flexible, creative thinker open to new ideas and changing priorities within a fast-paced organization
- Working knowledge and experience with a marketing automation tool and CRM tool a plus. Slate and Salesforce experience preferable.
- Strong relationship building skills and ability to manage stakeholder expectations.
- Ability to think both analytically and strategically. Understanding of key marketing analytics including conversion rates and optimization.
- Bachelor’s degree in marketing, business, or related field with a minimum of 4 years’ experience in marketing. Higher education experience a plus.
- Demonstrated success in developing and implementing integrated marketing strategies. Strong knowledge and experience in the development and implementation of marketing campaigns and strategies.
- Experience with management of marketing budget.
- Strong project management skills.
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