Marketing Manager - Franchises

Why Valvoline?

We’ve been in the car business for more than 150 years, starting with the invention of the world’s first branded motor oil. Today, we’re a global leader in automotive services and lubricants, driven every day by a people-centered focus on innovation and service excellence. We’re looking for humble, hungry and smart people to help us power the future of mobility. If you’re looking for a collaborative and flexible work environment that invests in your growth and success, you’ve come to the right place.

At Valvoline, “It all starts with our people.” Creating a diverse and welcoming workplace with team members from varied backgrounds and experiences is our highest priority. People of color, women, LGBTQIA+, veterans, and persons with disabilities are strongly encouraged to apply.

Careers for the Driven

Valvoline has a rewarding opportunity as a Marketing Manager. We whole-heartedly adopt a ‘never idle' mindset. We also know that outstanding service begins and ends with our employees. So, we’re looking for good people to join our team. You bring your skills, talents, and drive. We will give you a great place to work, a competitive salary and benefits, and the resources and support to develop and advance within our global company.

This role can be US-based (Lexington, KY - Valvoline Corporate Headquarters, or remote) or Canada-based.

How You’ll Make an Impact

As a Marketing Manager, you would lead marketing efforts for Valvoline's 100+ store quick lube chain in Canada, Great Canadian Oil Change (GCOC). The stores are comprised of both company and franchise owned stores. In the role, you would be responsible for:

• Marketing program oversight and execution, including vendors. Taking marketing programs from inception to launch on both the company and franchise sides. Developing sell-in of marketing programs for franchisees.
• Managing GCOC general system fund and company store marketing budget
• Managing Franchise relationships and being the face forward for all marketing-related topics.
• Leading strategy for GCOC marketing. Being responsible for traffic driving tactics and delivering same-store performance for company-owned stores.
• Owning the relationship between marketing and GCOC company operations

What You’ll Need

• Customer focus
• Managing and quantifying work
• Interpersonal savvy
• Must be authorized to work in the U.S. or Canada
• Dealing with ambiguity
• Minimum of six years of experience in marketing strategy, execution, and measurement
• Demonstrated ability to drive business results through marketing
• Leadership
• Agency, budget, project, and client relationship management
• Bachelor's degree
• Influence without authority

What Will Set You Apart

• Experience working with franchisees
• Experience in a retail services business

Benefits That Drive Themselves

• HSA and flexible spending accounts
• Employee Assistance Program
• Incentive opportunity*
• Tuition reimbursement*
• Employee discounts
• Adoption assistance*
• Paid vacation and holidays*
• Health insurance plans (medical, dental, vision)
• Short and long-term disability insurance
• 401(k)
• Life insurance

*Terms and conditions apply, and benefits may differ depending on position.

Valvoline provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Are you good at what you do? Join us.

The Company endeavors to make its recruitment process accessible to any and all users. Reasonable accommodations will be provided, upon request, to applicants with disabilities in order to facilitate equal opportunity throughout the recruitment and selection process. Please contact Human Resources at 1.833.VVV.Report or email [email protected] to make a request for reasonable accommodation during any aspect of the recruitment and selection process. The contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.