Senior Manager, Marketing Operations

About Maple

Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, and other types of health providers.

We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"), Employers and Private Insurers ("B2B") and Public Sector Institutions ("B2I"). With a growing network of 2,000+ healthcare providers and nearly 4 million Canadians with access to our services, Maple is one of Canada’s fastest-growing virtual care companies.

We have established an entrepreneurial culture centered around our purpose to support people’s health and well-being, and to strengthen the healthcare system. We attribute our success to our team, who has helped us achieve numerous noteworthy awards including: Globe and Mail's #6 Top Growing Companies in Canada in 2021, #2 in Deloitte Canada’s Technology Fast 50 2021, LinkedIn's Top 10 Startups in Canada 2020, and Bay Street Bull’s The Power 50: Canada’s Most Impactful Companies 2022.

THE POSITION

In support of a high-growth mandate, we’re hiring for a Senior Manager of Marketing Operations to join our dynamic team and help us make healthcare more accessible for Canadians. This is a newly created position focused on improving marketing efficiency and driving improved performance across our marketing team. With this opportunity, you’ll build a foundation for excellence by reinforcing marketing strategy with robust infrastructure, streamlined processes, reporting, and the development of best practices.

In This Position, You Will Be Responsible For

• Overseeing end-to-end marketing operations, including campaign execution, lead management, marketing automation, and data governance.
• Driving reporting and analysis of key campaign and team performance metrics, including tracking marketing's influence on company revenue.
• Optimizing marketing workflows, processes, and systems to enhance efficiency, scalability, and data integrity.
• Developing and monitoring key performance indicators (KPIs), metrics, and dashboards to measure marketing effectiveness and return on investment (ROI).
• Collaborating closely with the Data and Analytics team to gather insights, perform data analysis, and leverage customer segmentation for targeted marketing campaigns.
• Fostering alignment between marketing and sales, ensuring cohesive systems and processes that ultimately improve B2B performance.
• Implementing and managing our marketing technology stack, ensuring seamless integration, optimal functionality, and alignment with business needs.

Critical to success in this role will be your analytical and operational capabilities, coupled with a passion for process. Your positive attitude and growth mindset will empower you to proactively identify opportunities for improvement and implement cost-efficient marketing solutions that propel our business forward. Analytical and collaborative by nature, you possess the ability to manage complexity and navigate a fast-paced environment to deliver meaningful results and drive the business to new heights.

12 – 18 MONTH DELIVERABLES

Within The First 90 Days

• Assess current reporting capabilities, data quality, and core team reports and determine how to improve the team’s use of data to drive our decision making process.
• Update and create net new marketing dashboards and charts using Looker to highlight funnel performance by channel, medium, and other parameters.
• Understand the products we are selling, our current marketing channels, our financial KPIs, and how you will drive them.
• Establish strong relationships with cross-functional stakeholders in business development, product, data, and other teams and have processes in place to work with them to drive shared success.
• Assess current marketing tech stack and determine what changes should be made to improve team performance and operational efficiency.
• Develop a deep understanding of our marketing tech stack, performance reporting, and core operational processes.

12 To 18 Months

• Refine campaign execution processes and ensure alignment across the marketing team.
• Develop a multi-touch attribution model to improve the accuracy of our acquisition and retention metrics.
• Play a key role in the implementation of a marketing automation platform to enable our B2B strategy.
• Build the Marketing Operations plan to improve overall operational efficiency, including performance reporting, attribution modeling, data visualization, forecasting, etc.

CANDIDATE PROFILE

• A strong operator, the candidate has an in-depth understanding of marketing fundamentals, best practices, demand generation, lifecycle marketing, paid acquisition, growth, and associated analytics.
• The ideal candidate possesses 5+ years of experience in Marketing Operations or equivalent demonstrated experience gained in a fast-paced and high-growth SaaS and/or technology-driven organizations with digitally based operations.
• Experience in the healthcare sector, and/or experience with a subscription business is considered an asset.
• Expertise in working with marketing automation and customer engagement platforms at scale, leveraging data pipelines to drive scale, velocity, data accessibility, and experimentation. Salesforce experience is required.
• The candidate has exceptional communication and interpersonal skills with the ability to effectively convey ideas to senior management and navigate stakeholder relationships to gain buy-in and drive projects forward.
• Collaborative by nature, the candidate has a proven track record of working effectively with cross-functional teams and directing multiple stakeholders to manage complex projects with shifting timelines and details.
• The candidate possesses advanced data analysis skills with a proven track record of extracting meaningful insights from both quantitative and qualitative data.
• As an influential leader, the ideal candidate has experience driving marketing operations for both B2C and B2B marketing teams, with a strong focus on results and utilizing performance assessment to guide decision-making, as well as demonstrated experience leading high-performing teams to execute large projects.

Not checking every box? Please apply anyway. We understand that candidates have different experiences that may make them a fantastic fit for this position, and for Maple. We value equity, diversity, and inclusion, and we’re committed to providing fair and equal opportunities to all applicants. We also want to provide an accessible interview process, so if there’s any accommodations that would make your experience more comfortable, please let us know.

KEY COMPETENCIES

• Marketing Technology
• Modeling/ Attribution
• Analytical Ability/ Reporting
• Segmentation
• Collaboration
• Process Orientation
• Growth Experimentation

CULTURE AND ORGANIZATIONAL FIT

The Maple Team Is

• United: We leave our egos at the door and act with humility. We work collaboratively to overcome obstacles that arise, and we’re united in our purpose and bringing our ambitious goals to life.
• Supportive: We’re a diverse community that recognizes and embraces the individual differences of our people. We have fun coming to work and bringing the best out of each other. We value and encourage different and diverse perspectives from all parts of the organization.
• Passionate: We believe deeply in our company’s purpose and what we’re trying to accomplish as a team. We want all colleagues to feel passionate about improving access to high-quality healthcare through the power of technology, and to make a positive impact with the work we do, where we work, and in the community.
• Creative: We challenge the status quo of what we think is possible with how we approach our work and projects, celebrating bold thinking. We’re focused on our priorities yet remain agile in how we deliver on our goals.

WORKING AT MAPLE

We want you to love working at Maple. We want you to feel challenged and supported, cared for, and driven. Just as we’re driven to grow, to improve, to iterate our products and services, we want you to take the same mindset as you work towards achieving your personal best. We can all learn, we can all develop, and we can all power the future of healthcare. But we can only do it together. At Maple, we are a team first and foremost. Your success is our success.

In order to support your health and well-being, we offer a comprehensive set of benefits and perks, including:

• Dedicated Health Spending Account (“HSA”): An additional budget available for you to spend on health-related expenses (e.g. eyeglasses, therapy).
• Paid Health Days: In addition to paid vacation, you’ll receive 10 Paid Health Days for you to use when you’re suddenly feeling sick and unable to work, whether it’s a physical or mental health condition, to attend healthcare appointments and procedures, or if you need to support a loved one with their healthcare needs.
• Maple Coverage: You’ll get unlimited access to Maple for primary care, and a package of therapy consultations.
• Pregnancy and Parental Leave: We support parents who are welcoming a child into their life in a variety of ways, including a Supplemental Unemployment Benefit based on eligibility.
• Health and dental benefits, insurance: Through our Group Benefits, you’ll get access to dental benefits, extended healthcare benefits for drugs, vision, paramedical coverage (e.g. massage therapists, dieticians, mental health professionals), counseling, health service navigation, life insurance, critical illness and disability insurance, and more.
• Professional Development Budget: We encourage all team members to seek opportunities for growth and learning to support professional development. That’s why your Branch Out Budget (“BOB”) is designed to reimburse you for expenses related to any meaningful professional development opportunities.
• Dedicated Wellness Budget: Spend your budget on activities that support your physical and mental wellness.

Other

• Location: Hybrid, this role requires weekly in-person presence at our office in downtown Toronto
• Job type: Full-time
• Hiring manager: Senior Director, Growth Marketing
• Start date: June/July 2023
• Vacation: 4 weeks

Please note that any offer of employment may be subject to verification of employment and education background checks, including a criminal record check.

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