Marketing Operations Manager Jobs

What is Later?

Later is the leading social media marketing and commerce platform that helps small business owners and creators grow their brands and businesses online. With a unique combination of tools, machine-learning-based recommendations, and education, Later makes it easy to visually plan & schedule social content, drive traffic, and increase sales – empowering customers to turn their passions into possibilities.

Later started at a hackathon in late 2013. Six months later, “Latergramme” launched to almost 20,000 people waiting to use the first version. Later is now the leading visual marketing platform for Instagram, Facebook, Twitter, TikTok, and Pinterest in the world with over seven million users, and in 2021 was ranked #18 in Canada in Deloitte's Fast 50 list, #119 in North America, and placed 51st in the Globe and Mail's Fastest Growing Companies list.

Later & Mavrck

In March 2022, Later was acquired by Boston-based influencer marketing platform Mavrck. The Mavrck platform allows large enterprise brands to automate their influencer marketing strategy for smoother partnerships and performance on campaigns. Together, we’re helping connect creators & marketers together to grow their social followings and businesses on social media.

What you’ll be doing

We are seeking a highly analytical and detail-oriented Marketing Operations Manager to join our dynamic team at Later/Mavrck. As a Marketing Operations Manager (MOps), you will play a critical role in optimizing and streamlining our marketing processes, managing marketing technology systems, and providing data-driven insights to drive our marketing strategies.

MarTech Stack Management

• Oversee and manage marketing technology stack, including marketing automation, CRM, analytics, and other relevant tools
• Oversee contracts, renewals, payment and invoicing with all applicable vendors
• Evaluate, recommend, and implement new marketing tools and platforms to enhance efficiency and effectiveness
• Manage relationship and execution of new CRM and automation platforms

Data Management

• Data Privacy and Compliance: Familiarity with data privacy regulations (such as GDPR or CCPA) and best practices for ensuring compliance in marketing operations
• Collaborate with cross-functional teams to ensure proper integration and data flow between different systems
• Understanding of database management and experience in maintaining data hygiene, segmentation, and data governance practices

Campaign Management

• Collaborate with the marketing team to execute campaigns across various channels, ensuring proper tracking and attribution

Measurement

• Provide regular reports and analysis to the marketing team and other stakeholders to inform decision-making and drive strategic initiatives
• Develop reports and dashboards to track key marketing metrics, campaign performance, and ROI
• Standardize and operationalize all channel reporting across marketing team
• Partner with Marketing Analytics lead to collect, analyze, and interpret 360 marketing data to identify trends, patterns, and insights

Experimentation & Optimization

• Monitor and measure the effectiveness of marketing campaigns, identifying opportunities for optimization and providing actionable recommendations
• Develop and implement streamlined processes to increase operational efficiency and align with marketing objectives
• Analyze existing marketing processes and identify areas for improvement, automation, and scalability

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

• Strong results orientation, proven record performing to aggressive growth targets
• 4+ years proven experience in marketing operations or a similar role within the SaaS industry
• Knowledge of digital marketing best practices and emerging trends
• Strong analytical skills with the ability to translate complex data into actionable insights
• Excellent project management and organizational skills, with the ability to manage multiple tasks and meet deadlines
• Experience with analytics tools and dashboard (i.e. GA, Data Studio)
• You have a bachelor’s degree – ideally in marketing, business, operations, or technical field
• Proficient with segmentation, reporting, and how to use data to drive business decisions
• Experience with CRM and automation platforms (Marketo, Hubspot Klaviyo, Mandrill, Intercom, Salesforce or other similar platforms)
• Flexibility & ability to work in a fast paced and dynamic environment
• Endlessly curious
• Strong interpersonal skills to collaborate effectively within a cross-functional team and a variety of skill sets

Nice to Have

• SaaS Experience

Our values

• Adapt + Grow: We view uncertainty as opportunity and nimbly adapt
• Make it Happen: We have big ambitions and the courage to achieve them
• Celebrate: We bring an optimistic mindset into everything we do. We celebrate progress, each other, and unique perspectives
• Succeed Together: We prioritize diversity and are committed to creating an inclusive environment - there’s a seat for everyone here
• Lead with Humility: We put what’s best for all ahead of what’s best for one - no big egos here

Some perks of being on our team include...

• Wellness: We provide our employees with a monthly Wellness Spending Account, to help cover costs related to fitness equipment, personal training, gym memberships or health and wellness practitioners. We also provide a variety of workshops, meditation and yoga at our monthly Wellness Wednesday events to help our team perform at their best
• Employee Resource Groups: Belonging is an important part of doing your best work. These ERGs provide support and community for employees
• Flexible Working Environment & Work from anywhere program: We acknowledge (now more than ever) the importance of work/life balance
• Flexible PTO: To further support freedom and flexibility, we want you to take the time off when you want or need it to best recharge!
• Technology Bonus: We provide our team with a generous technology bonus to set you up with the tools you need to succeed in your role
• Healthcare: We offer a comprehensive benefits package including health, dental, vision, STD & LTD, 401k (US-based employees) and an Employee and Family Assistance Program to support the wellbeing of you and your family
• Parental benefits: We offer parental leave top-ups, family forming support and a life-transitions program to ensure you and your family are well supported when returning to work
• Learning & Development: Growth is a big reason people choose to join our team. We provide opportunities through lunch and learns, training, coaching, mentorship programs, and workshops. We also provide each employee with a generous Education & Conference budget - We support you in pursuing your passions and continued learning!

Where we work

We hire into our hub cities of Boston, MA; Denver, CO; Vancouver, BC; Toronto, ON; and London, UK. We post our positions in the hub location(s) where we are open to having the successful candidate be located.

Diversity, inclusion, and accessibility

We value diversity of thought; we are committed to creating a diverse environment and are proud to be an equal-opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.