Marketing Director Jobs

Director of Marketing

Homebuilder Systems Group, Constellation Software

The Company

Constellation Software is a $5.5B publicly held company that acquires, holds, and optimizes over 500 software companies in its portfolio.

Constellation HomeBuilder Systems (CHS) falls within the Perseus Division of Constellation Software. They are the leading software vendor exclusively focused on the homebuilding industry and their solutions range from land development, production and accounting, new home sales and marketing, purchasing, scheduling, data analytics, home warranty and service, and homebuilder website solutions. It is North America's fastest growing and most successful provider of fully integrated information management solutions for homebuilders.

The Role

You’ll be managing a team of 5 and adding more members to the group as required. You’ll have responsibility for all marketing-related activities including campaign design/strategy, online efforts, events, customer presentations etc. You have strong data analysis skills, enjoy marketing experimentation, pay attention to detail, and objectively review successes and failures.

Responsibilities

• Search engine optimization and content/keyword strategy
• Managing prospect database and marketing automation
• Lead management, accountability, and analysis for sales and senior management
• New product launches (new name and existing customers)
• Online presence tracking across multiple media channels – webinars, virtual events
• Manage, mentor, and grow your team as required
• Corporate website performance, updates, and design
• Company event promotion (trade shows, customer conferences)
• Multi-channel campaign activity management (email, phone, face-face, events, trade shows)
• Establishing and reporting success metrics for new product launches
• E-mail marketing campaign creation, management, and optimization

Skills

• 7-10 years of senior-level marketing experience with budget management experience in the
• Excellent verbal and written communication skills
• Marketing e-mail and social media content
• Expert in Salesforce.com lead management, reporting, and analytics
• Deep passion for marketing data and analytics
• Significant experience in successfully launching new products and services
• Attention to detail and timelines
• Software industry
• Expert in Marketo marketing automation

Education

• Online marketing, analytics, and other technological certifications preferred
• Bachelor’s Degree or higher preferred