Senior Director, Product Marketing

Senior Director Product Marketing

About Us

Sauce Labs is the leading provider of continuous test and error reporting solutions that give companies the confidence to develop, deliver and update high quality software at speed. The Sauce Labs Continuous Testing Cloud identifies quality signals in development and production, accelerating the ability to release and update web and mobile applications that look, function and perform exactly as they should on every browser, operating system and device, every single time. Sauce Labs is a privately held company funded by TPG and Riverwood Capital.

The Role

As a Senior Director of Product Marketing, you are the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches.

You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

You will collaborate with our marketing team to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems.

In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

At Sauce Labs, we are serious about the servant leadership model. This is a role for a person that wants to roll up the sleeves and make change in the world. Our ideal candidate relishes the opportunity to build and nurture a high functioning team that challenges, collaborates and delivers on our strategic vision and audacious goals.

Responsibilities

• Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
• Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
• Help research, assess, launch and integrate acquired products.
• Develop a marketing plan for our products in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Harnessing data to assess the effectiveness of marketing campaigns on an ongoing basis to keep stakeholders informed as well as pinpoint successes and areas for improvement.
• Understand the competitive landscape—be an expert on our competition and how they are positioned.
• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.

Required Skills

• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
• We are a hybrid workplace that recognizes the importance of flexibility while valuing in-person collaboration and relationship building. As a result, Saucers located near an office location must be able and willing to come into the office. Those hired remotely must be able and willing to travel to an office as required by the specific role.
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
• Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
• Bachelor’s degree in business or marketing; MBA preferred.
• Comfortable using collaboration and CRM tools such as Slack and Salesforce.
• 3+ years of experience leading product marketing management teams.
• Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)

What We Offer

• Own personal development budget so you will always stay sharp and alert in regards to any technical and non-technical topics that are important to your further professional development
• An environment where ideas trump hierarchy
• Competitive salary and meaningful equity
• A collaborative environment that will give you the opportunity to grow and improve

Please note our privacy terms when applying for a job at Sauce Labs.

Sauce Labs is proud to be an Equal Opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity/expression/status, sexual orientation, age, marital status, veteran status or disability status.

Security Responsibilities At Sauce

At Sauce, we will commit to supporting the health and safety of employees and properties, partnering with internal stakeholders to learn and act on ever-evolving security protocols and procedures. You’ll be expected to fully comply with all policies and procedures related to security at the department and org wide level and exercise a ‘security first’ approach to how we design, build & run our products and services.

#SauceNA

We are excited to share the base salary for this position exclusive of fringe benefits, potential bonuses or stock-based compensation. Your base salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience, along with its relationship to the base salaries of current team members at Sauce Labs that are similarly situated.

Benefits and Perks that we offer include health coverage (medical, dental, and vision) along with disability and life insurance. In addition, Sauce Labs offers parental leave benefits, flexible time off, professional development, and a 401(k) retirement plan with match. To see more about benefits and perks at Sauce Labs, please check out our careers page at saucelabs.com/company/careers.

US Compensation Range

$183,900—$245,000 USD