Product Marketing Manager Jobs

WHO WE ARE

VerticalScope (TSE: FORA) operates one of the 10 largest social media networks in the US. Our platform includes over 1,000 websites and 100 million monthly visitors. Our mission is to enable the world to share expertise and discover knowledge on subjects they love. We operate at the intersection of community, content, and commerce; and believe in the power of enthusiasts to inform and inspire.

THE ROLE

At VerticalScope, we are reimagining the future of online forums and are looking for a passionate and creative consumer Product Marketing Manager to join our team as our founding PMM. You will lead go-to-market efforts for new and existing products for our forums – such as AVS Forum, watchuseek, Mothering.com, and over 1,000 more – including our new native mobile app. In this highly visible role, you will help build and expand our go-to-market activities through a deep understanding of consumer needs and industry trends, and craft messaging that resonates with our visitor, member, and creator audiences. If you love the wide-ranging, creative, and strategic nature of Product Marketing — connecting with Product Managers, Engineers, and Community Managers; influencing product direction; and developing messaging and content that resonates with enthusiasts — then you’ll love this role. You’ll be responsible for segmenting and prioritizing our target audiences, developing our positioning and messaging, and leading cross-team marketing efforts to successfully drive adoption of our products from new and existing users. This is an exciting opportunity to join a mission-focused public company with a startup mentality.

WHAT YOU’LL DO

• Analyze the competitive market to size opportunities and inform our distribution strategy
• Other related responsibilities and ad hoc projects as negotiated and needed to meet the ongoing needs of the company
• Partner with Product Management, Design, and Engineering to craft the value proposition and shape the product roadmap, using consumer and market insights
• Acquire deep consumer knowledge through market research, user interviews, and segmentation analysis
• Develop positioning and messaging that effectively communicates value and differentiation
• Drive go-to-market strategy for our new and existing products
• Own product marketing launches from start to finish
• Lead the development of marketing collateral and assets
• Execute integrated marketing campaigns that drive demand for our products

ABOUT YOU

• A passion for our mission of connecting enthusiasts around their passions
• A demonstrated ability to work collaboratively with Product Management, Design, and Engineering
• Experience launching and marketing multiple online consumer products
• Experience developing actionable consumer insights
• Technical curiosity – you are passionate about learning new technologies
• Bias towards action and getting things done
• Excellent verbal and written communication skills, as well as an innate ability to listen
• Deep empathy for consumers and an ability to adapt how you communicate to effectively reach and engage with our audiences
• Experience sizing market opportunities and identifying our opportunity to serve more users
• Team-first mentality – Product Marketing works with nearly every discipline at VerticalScope; you thrive in collaborative environments
• Strong project management skills and ability to multitask
• 4+ years experience in a Product Marketing role at a successful consumer internet company

YOU’RE A GREAT FIT IF YOU ALSO HAVE

• Experience working at a company during a growth inflection point
• Experience marketing to or for forums or other online communities
• Experience working with app store optimization and developing app growth strategies
• Experience marketing a wide variety of products
• Experience marketing to online consumers
• Relevant experience in online enthusiast communities
• Bachelor’s degree in Marketing or a related field, or an MBA

LIFE AT VERTICALSCOPE

We believe that competitive benefits are an important investment in our people and culture. In addition to joining a passionate and collaborative team culture, your benefits and perks include:

Benefits:

- Full suite of health benefits (medical, dental, vision), including fertility options

- Retirement savings program and HSA/FSA programs

- Flexible working hours and unlimited vacation

- Parental leave top up pay

- Life insurance, long-term disability, AD&D

- Employee Stock Option Program (ESOP)

- Career development stipend

Perks:

- Employee referral bonus

- Employee discounts

- High-tech office space and remote work options

- Inclusive culture

- Virtual social events

EEO

Our company values diversity of thought and believes diverse teams make innovation possible. We work on complex, difficult problems with no linear or clear solutions. We believe that a diverse team can bring different perspectives and approaches, and whose experiences reflect the full set of clients we seek to serve. As such, VerticalScope is committed to a diverse representation among our employees.

If you require disability-related accommodation during the application, recruitment, and interview process, please let us know and we will work with you to make all possible adjustments to suit your needs.