Marketing And Product Data Analyst

Company : Trainerize

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

INTRODUCTION:

We are seeking a talented individual to join our team as a Product Analyst. This position will be instrumental in shaping our core Product and Data metrics. Collaborating with Marketing, Growth, and Product teams to dissect product performance and user behavior. This entails setting vital metrics, crafting dashboards, analyzing data, and developing techniques for improved insights into adoption, conversion, engagement, and retention.

The Product Analyst will enrich Product and company awareness of trends and anomalies, pivotal for steering product strategy and impactful decision-making. Deep comprehension of SaaS and the role of the product in customer acquisition, activation, and retention is vital. Join us to harness the power of data, driving our product-led growth journey!

What You’ll Do

• Interpret data from various sources, highlighting trends, potential areas of growth, and relevant caveats for descriptive, diagnostic, predictive and prescriptive data projects
• Embrace in an iterative mindset, focused on delivering improvements and value at high velocity
• Perform analysis and develop analytical techniques to deepen understanding of adoption, conversion, engagement, and retention.
• Setup behavior and marketing analytics tracking in our web/app.
• Monitoring metrics in third-party services
• Educate the team about interesting trends, insights, and anomalies that represent opportunities to improve our products and grow the business
• Analyzing data, identifying areas for growth, and drawing conclusions
• Collaborate with the team to plan, execute and evaluate A/B tests that enhance the user experience and drive more conversion and/or revenue.
• Creating scenarios and predicting future outcomes
• Serve as the primary owner for product metrics, analysis, and insights
• Formulating and testing hypotheses, conducting A/B tests
• Partner with the Product, Marketing and CRO Growth teams to establish key metrics and dashboards to measure product usage and performance.
• Creating technical tasks and managing tasks with other departments in order to enrich our database with data from third-party services or internal microservices

What You’ll Need

• Experience with RDMS and data pipelines (MySQL, Redshift, Snowflake, Segment, Athena) is an asset
• Advanced knowledge and experience with SQL
• Data Science or Data Analytics Certification and/or Reforge program preferred
• Minimum 3-5 years of experience in data analysis
• Minimum 1 year of experience focused on SaaS product analysis including usage, retention, churn, monetization, and segmentation
• Bachelor's Degree or Diploma in marketing, communications, media, publishing, or a related field
• Degree in Computer Science or related quantitative field of study preferred

AND IT’S GREAT TO HAVE

• Practical experience writing complex SQL queries and optimizing them;
• Experience working with data systems and tools (such as Microsoft Excel, Mixpanel. Tableau, PowerBI)
• Excellent communication skills, with the ability to present complex data in a clear and concise manner
• Experience with Marketing, 3rd Party, and revenue tools (Hubspot, Intercom, Recurly, Zapier)
• Experience with Google Analytics/Appsflyer/Google Tag Manager/Firebase;
• Experience working with relational databases, experience with Big Query;
• General understanding of web/app analytics processes, understanding of tracking web/app tracking, understanding of marketing data collection;
• Knowledge of basic mathematical statistics and data analysis methods;
• Highly collaborative, analytical, and a strong sense of ownership
• Experience with A/B testing;

WHAT’S IN IT FOR YOU:  

• Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
• Medical/Dental/Vision coverage
• Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!
• Fitness Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
• Time Off – with our open PTO policy, you pick when you want time off when it’s best for you!
• Calm App +4 – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
• And more! – so many benefits we couldn’t even fit them all here!
• EAP – we get you help when you need it. Period.
• Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
• Discounts – access to discounts with our partners, such as Dell, Microsoft & many more.

We’re committed to diversity and passion, and encourage you to apply, even if you don’t tick all the listed skillsets!

 

ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION: 

ABC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.  We are intentional about creating an environment where employees, our clients and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. ABC leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to diversity, equality, belonging and inclusion at abcfitness.com  

 

ABOUT ABC: 

ABC Fitness (abcfitness.com) is the premier provider of software and related services for the fitness industry, and has built a reputation for excellence in support for clubs and their members. ABC is the trusted provider to boost performance and create a total fitness experience for over 31 million members of clubs of all sizes whether a multi-location chain, franchise or an independent gym.

Founded in 1981, ABC helps over 24,000 gyms and health clubs globally perform better and more profitably offering a comprehensive SaaS club management solution that enables club operators to achieve optimal performance. ABC Fitness is a Thoma Bravo portfolio company, a private equity firm focused on investing in software and technology companies (thomabravo.com).  

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!