Product Marketing Manager Jobs

WE RISE TOGETHER!
At AMF, we are dedicated to working alongside our customers to produce better food for families around the world while creating better lives for our teammates, families, customers, and communities.
AMF Bakery Systems is the world's largest manufacturer of high-speed bakery equipment. We provide complete automated bakery solutions for numerous categories, including Soft Bread and roll, Artisan Bread and roll, Cake and Pie, Pizza and Flatbread and Pastry and Croissant. AMF is part of the Markel Food Groups, the leading equipment supplier to food manufactures around the world.
Our culture and shared values are spelled out in "The Markel Style" as we encourage and recognize teammates that bring these values to life each day. With the style as our guide, our teams pursue excellence while keeping a sense of humor. Seeking to know our customers' needs, we aim to build financial value for our shareholders while sharing success with others and winning together. We are inspired to work hard and encouraged to challenge management to find better ways of doing things. At AMF, we believe in fostering the professional development and personal potential of our diverse workforce.
If you're searching for the next company to call home, AMF Bakery Systems provides a teammate-centered culture with exciting career growth opportunities. We strive to build extraordinary teams by seeking out a wide range of talent, experiences, and diverse backgrounds. Diversity of thought and the collaboration of various life experiences are what drive growth and innovation at AMF.

Reporting to the Global Marketing Director, the Product Marketing Manager for the US product groups will build and develop a comprehensive marketing plan and assets for the AMF Flex, AMF BakeTech, and AMF Workhorse product lines to drive customer engagement. Working in close collaboration with the Product Group Leaders across each of the company's verticals as well as engineering teams, the Product Marketing Manager will conduct market research and study competitor campaigns to help develop a strategic brand vision and messaging for each of the product brands and their related equipment portfolios.
This role works with a collaborative team of marketing professionals inclusive of regional marketing, content marketing, creative services, and digital marketing to develop and execute multi-channel marketing campaigns and promotional initiatives across these product brands and best-in-class equipment. This position is responsible for product portfolio growth through collaboration on product development priorities, product positioning, sales enablement tools, and product-related content development for targeted marketing campaigns. This role requires strong project management skills and proficiency with the Adobe Creative Suite.
Strategy

• Own the go-to-market plan and strategy for the product group portfolio(s), partnering closely with product group leaders, horizontal leaders, sales, and service teams to drive operational readiness in delivering and supporting new and existing products
• Create compelling product value propositions, insight-driven product positioning statements, and key messages for customer-facing teams and external product marketing communications
• Uncover and understand stakeholder needs providing recommendations to contribute to the product development process through a deep understanding of customer values and industry insight
• Develop deep understanding of buyer personas and apply learning to drive campaigns and user engagement efforts
• Work under the direction of OpCo leader and relevant product group leaders to create product plans, priorities, and growth roadmaps in alignment with the product life cycle planning process
• Work with regional marketing leaders to develop public relations and targeted brand messaging
• Drive comarketing with relevant partners, working with their marketing teams and ours to develop and execute programs that drive awareness and generate leads
• Coordinate and synchronize marketing-related activities with other department functions including digital marketing, content marketing, and regional marketing initiatives

Content Creation & Sales Enablement

• Work on special projects as assigned in connection with the product group's goals and strategy
• Support the creation of training materials and tools in accordance with brand standards
• Develop and manage deliverables for new product launches
• Creation of content for marketing collateral, including but not limited to topical white papers, sales presentations, case studies, blogs, eBooks, videos, configuration tools, and customer success stories
• Drive demand for products within the product group's portfolio through content generation including product positioning, pricing, market research, promotions, and industry references
• Create and maintain a library of sales tools and content to communicate product value propositions to customers and prospects, enable internal and external teams, and drive customer adoption

Market Research

• Take an active role in seeking and supporting customer feedback as a regular part of marketing activities and keep teams current on competitive and market intelligence, sharing across broader organization
• Conduct market research and voice of customer (VOC) for data-driven decision making by obtaining and interpreting market information via surveys, market analysis, focus groups, and customer feedback
• Maintain market and competitive analysis to inform product strategy
• Track product usage trends to inform product development, pricing, and content priorities

Qualifications

• 4-5+ years of relevant success as a product marketing or brand manager
• Strong, dynamic communicator with the ability to make complex topics consumable by end users
• Experience working with a range of cross-functional teams (product management, engineering, sales)
• Experience in the industrial baking industry or similar B2B organization
• Bachelor's degree in Marketing
• Successful track record of deploying robust product marketing strategies and plans that drive business goals

Requirements

• Experience working with a range of cross-functional teams (product management, engineering, sales)
• Strong, dynamic communicator with the ability to make complex topics consumable by end users
• 4-5+ years of relevant success as a product marketing or brand manager
• Bachelor's degree in Marketing
• Successful track record of deploying robust product marketing strategies and plans that drive business goals
• Experience in the industrial baking industry or similar B2B organization

Benefits

• AMF Bakery Systems offers a competitive compensation, benefits package, and excellent opportunities for growth throughout our organization globally and within the Markel Food Group