Product Marketing Specialist, Competitive Intelligence

#Description#

Employ empowers organizations of all sizes to overcome their greatest recruiting and talent acquisition challenges. Offering a combination of purpose-built intelligent software technologies, services, and industry expertise, Employ provides businesses of all sizes with powerful solutions for recruiting a diverse workforce. Through its JazzHR, Lever and Jobvite technologies and NXTThing RPO services, Employ serves more than 12,000 customers across all industries. For more information, visit us at www.employinc.com.

Product marketing at Employ helps to tell the story of creating human connection at the center of offering best-in-class TA solutions across any industry, company size, geography, and hiring goal. You write the story that helps recruiters and their teams understand how Employ can help them become the heroes they already are. As a result of your work, you will be at the forefront of impacting people from all over, generating opportunities for conversation, discovery, meaning, and culture.

What You'll Do

• Conduct ongoing in-depth research on key competitors' product functionality and messaging, serve as a major input for go-to-market strategy and product capabilities by using a number of different sources, including win/loss reports, secondary research (analyst reports, webinars, PR, etc.), and publicly available information.
• Partner with our enablement team to educate the GTM teams (Sales, Customer Success, Account Managers, and Marketing) to drive our win rate.
• Develop and maintain competitive landscape content, including website pages, presentations, demos, and other assets to drive conversion and pipeline growth.
• Support the development of customer case studies and webinars that help demonstrate Employ's value for our customers.
• Be the primary product marketing contact for competitive positioning and work cross-functionally to share information. Be the voice of competitive intelligence for the entire marketing team.
• Understand our product roadmaps across multiple product lines to facilitate strengths and opportunities.
• Document and demonstrate Employ's value in analyst market research reports.
• Serve and organize the information within Highspot and Confluence.
• Become a market expert in talent acquisition platforms, including ATS, CRM, Data and Analytics, and Onboarding.
• Support the delivery of a regular cadence of company-wide briefings and department-specific updates (Company all hands, Product Summits, ELT, Sales Kickoff, Sales & Success Training) to deliver competitive insights.

What You'll Bring

• Able to distill large amounts of information into compelling stories and presentations.
• Preferred, Experience working in SaaS, HR solutions, or working with HR as a buyer.
• Experience driving strategic programs across the business.
• Comfortable making pitches in front of live audiences.
• Preferred experience in market research and quantitative analysis, including building models and scenario planning.
• Self-starter who truly enjoys working in a fast-paced, innovative HR solution company with the ability to prioritize and communicate effectively.
• Ability to manage ambiguity and navigate unforeseen obstacles gracefully
• 3 years of marketing experience, preference 1-year competitive intelligence, market intelligence, sales, and/or pre-sales experience.
• Technical proficiency and curiosity. You enjoy getting into the details of software products.
• Highly organized
• BS/BA degree in Marketing, Business, Engineering, or a related field preferred
• Excellent written and presentation skills. This role demands someone gifted in communicating effectively with all stakeholders, including product management, sales, comms, and marketing.