Sem Specialist Jobs

Description & Requirements
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About This Team
The award-winning Search Engine Marketing Team is searching for a talented SEM Specialist to join the North American team. The Paid Search Team is responsible for incremental, omni-channel growth for lululemon’s North America Business. They work cross-functionally with the greater digital marketing team to drive revenue and new guest acquisition within our app, website and in-store channels.
a day in the life: what you’ll do

• Liaise with Google, Microsoft, Apple and additional external vendors to find new opportunities to deploy, execute, and inform campaign strategy and identify new ways to scale performance
• Analyse campaign performance through Adobe Analytics and Google Analytics
• Work with internal teams develop creative that will perform towards KPI targets
• Manage budgets across Google, Microsoft and others.
• Own SEM channel budgets and manage all day-to-day operations, from campaign strategy to execution, analysis, and reporting
• Partner with analytics, technology, creative, brand and e-commerce teams to work in synchronisation
• Constantly ideate new ways for your team to grow and improve channel efficiency
• Ensure SEM is running in accordance with industry best practices and maintain immaculate long-term tracking
• Build out campaign performance reports and identify the "so what" for storytelling to executives

Qualifications

• Experience summarising results into slide decks
• Managing $8M+ Yearly Spend
• Experience managing and optimising across App, Display and YouTube campaigns
• Impeccable writing and communication skills; intermediate second (or more) languages are an asset
• Experience with campaigns targeting both the Canadian & USA market
• Innate curiosity and willingness to learn, and an obsession with growth performance
• Advanced Excel skills to generate useful insights that influence performance optimisations
• Experience with Shopping Feeds, Google Merchant Center & Feed Management Tools
• Experience in the day-to-day management of paid search campaigns with a focus on long-term performance and improving cost efficiency
• Comfort with a fast-paced and often rapidly changing environment with a strong emphasis on individual contributions and execution excellence
• Experience working within SA360 and with analytics tools e.g. Adobe Analytics and Google Analytics
• Experience working with large teams and stakeholders, both internal and external, across time zones and geographies
• Experience with Search Engine Optimisation
• Experience with A/B testing strategies
• 4+ years of experience across digital and advertising specific to Search Engine Marketing ideal

must haves

• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
• Communicate with honesty and kindness and create the space for others to do the same.
• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.

Additional Notes
Immigration support is potentially available for this role.