Product Marketing Manager Jobs

Join Unbounce and help shape the future of marketing.

We’re a people-first, customer-obsessed company motivated by our passion for empowering digital marketers to achieve success with their campaigns. With intuitive landing page builders and a comprehensive suite of AI-powered features, our

Our team's technical expertise and creativity work together to drive our mission forward every day. We aim to continue being an innovative and inspiring company that both our customers and employees admire—and we invite our future team members to join us!

About the role:

If living in market insights, turning research into strategy, identifying new market opportunities, and being an expert in placing new value in the hands of your customers sounds like something you’d love, then read on!

As an influential Product Marketing Manager driving strategy from within Unbounce’s product department, you will be joining a close-knit team of experienced, energetic product marketers to bring Unbounce's innovative AI products to market. Did we mention that the Unbounce PMM team is award-winning, taking the cake as

You describe yourself as resourceful, eternally learning, and can balance priorities between strategic initiatives and scrappy experiments with a personal passion for all things product marketing.

What you’ll be doing:

• Develop use cases for products and extended solutions: understand target user behaviours and pain points and delve deep into user journeys to match problems with strategic opportunities
• Create internal enablement tools: synthesize learnings into key artifacts that form components of our go-to-market strategy, such as persona guides, positioning frameworks, check-out flows, value matrixes, and more
• Aggregate and disseminate insights across multiple teams: from influencing the go-to-market strategy and success of your peers in the product marketing team to informing product development, sales cycles, customer success strategy, customer marketing, and more, you synopsize learnings and balance multiple stakeholders and priorities as the expert of your domain
• Partner with multiple stakeholders for shared success: You thrive in sharing learnings and working collaboratively with UX and Product teams in complementary research initiatives, amplifying the work of customer-facing teams, and supporting other teams
• Sales and partner enablement: support our amazing customer success, sales, and partner relations teams in communicating the value of our product in their day-to-day conversations, helping drive an effective win rate and an efficient close rate
• Support the launch of new products and features: play an essential role in the product lifecycle from ideation through to launch, purchase, and adoption—focusing on our latest AI-powered solution, Smart Copy
• Specialized go-to-market strategy and execution: you’re experienced in the validation of product positioning and messaging, understanding customer feature preference analysis, and SaaS business growth mechanisms
• Create a competitive point of view: get up close and personal with our evolving competitive space, identifying, distilling, and communicating competitive opportunities for success in all areas of the business

A little bit about you:

• You have a minimum of 2 - 4 years of experience in product marketing (or similar areas: market and user research, business development, finance, analytics, product management)
• MarTech experience is preferable
• You have demonstrated success in managing multiple programs at once, and have the ability to manage competing stakeholders and priorities
• You have excellent presentation and interpersonal skills, with previous success in cross-functional collaboration and management by influence
• You have a never-ending curiosity about humans, business, and behaviours. You satisfy this curiosity by always asking why, collecting and analyzing information with suitable methodologies, and sharing findings by structuring actionable insights and internal enablement aids
• SaaS experience is required

Share our values:

• Being Real
• Empathy
• Courage
• Diversity
• Ambition

What's in it for you:

🤝 Flexibility and time off

• One paid day off on your birthday
• One paid volunteer day per year
• 20 vacation days
• A digital-first, distributed working model with flexible hours – for this role, we will consider all applications from those based in Canada*, with the option to work from our Vancouver office
• Holiday Closure: December 25th - January 1st

🩺 Health and wellness

• $500 health and wellness allowance**
• Parental leave and planned reintegration program
• A comprehensive benefits package including medical, dental, vision, and generous mental health support options – all available on day 1
• 12 personal wellness days

🎓 Growth

• Professional development time and budget
• Org-wide and employee-led DEI and growth initiatives

🌟 More perks!

• One-time work-from-home allowance - $500
• These amounts will be prorated based on your start date.
• Please note that we currently do not have a legal entity set up to operate as an employer of record in Quebec. We thank you for your consideration but we are unable to accept candidates from Quebec at this time.
• An annual allowance of $1,000 that you can choose to use toward your vacation, or put toward your RRSP contribution**

Unbounce welcomes you to be YOU!

At Unbounce, we want every employee to be excited to bring their full, authentic self to work. When you bring your unique experiences, background, knowledge, perspective, and self-expression while embracing the same from others we learn from each other. We innovate and co-create an environment where Unbouncers can do the best work of their careers. We’re bolder and more brilliant together.

We’re dedicated to ensuring each Unbouncer feels a sense of belonging, feels safe, cared for, respected and valued for who they are, and trusts that their unique voice is heard, embraced, and meaningfully contributes to decision-making. We’re committed to equitable employee experience, opportunity, pay and support for every employee regardless of gender identity or expression, race, ethnicity, family or marital status, religion, socio-economic status, veteran status, national origin, age, sexual orientation, education, disability, or any other characteristic that makes you unique.

We have no tolerance for sexism, racism, xenophobia, homophobia, transphobia, ableism, ageism, or any other forms of hateful/harmful discrimination and we’re taking action against unequal pay in our community through leading the #PayUpforProgress movement.

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