Marketing Director Jobs

Role: Director of Marketing

WRKOUT is elevating the personalized fitness space through innovative health and wellness apps and technology.

We are seeking an experienced Director of Marketing who is a dynamic and experienced individual who will lead our marketing department. The successful candidate will be responsible for developing and implementing the company's marketing strategy, managing the marketing team, and ensuring that all marketing activities align with the company's goals and objectives. The Director of Marketing will work closely with the senior management team to develop and execute marketing plans that drive revenue growth and brand awareness.

Responsibilities

●Determine & Implement the strategic direction of the Marketing Department aligning priorities to the company’s overarching 5-year strategic plan;

●Building programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan;

●Develop marketing and promotional SOPs to ensure brand continuity;

●Manage the company’s influencer program and related third-party agencies;

●Training, mentoring and overseeing team members in the Marketing department;

●Identify opportunities for growth and improvement in the Marketing department;

●Develop and manage the company's branding, messaging, and positioning in the marketplace;

●Manage performance marketing across search, social, display and experimental channels (in-house or external through agencies);

●Lead efforts for the company’s presence at trade shows and activations in the market and be responsible for the quality of events and delivery / achieving KPIs;

●Supporting the strategy and direction of a vibrant social media and influencer presence for the brand;

●Monitoring & reporting on relevant KPIs, investigating cause & effect in the marketplace;

●Conduct and help oversee customer, brand and product research initiatives;

●Negotiate with media partners to guarantee favourable contract terms;

●Coordinate with other departments to elevate brand awareness globally, obtain beneficial brand partnerships and achieve strategic ROI goals for campaigns;

●Acting as both a strategic and tactical partner within the Leadership Team;

●Develop and oversee the marketing budget and monitor costs vs actual and trends / budget;

Qualifications

●Minimum of 7 years of progressing responsibility in marketing and promotions;

●Bachelor's degree in Business Administration, or related field;

●Formal education specifically in marketing, communications, or PR is an asset;

●Technical skills in graphic design, web design and social media are assets;

●Experience with modern marketing channels and content creation;

●Experience in the fitness and wellness industry is a strong asset, as well as relevant start-up experience;

●Proven record and ability to demonstrate a comprehensive understanding of key aspects in marketing like brand building, digital and performance marketing, creative briefs, executing campaigns and managing MROI / delivery of results / KPI’s;

●Be ready to show your past work, along with a portfolio of your current and previous accomplishments;

Strengths

●Team orientated with a strong alignment with our Core Values;

●Passionate about personal development and health;

●Equipped to move with agility and precision as this young organization grows;

●In given a choice between sitting behind a computer vs. interacting with customers and your team, you choose the latter;

●Self-driven and takes initiative!

Job Type: Full Time (remote) Pacific time zone (+/- 3 hours) Pacific time zone preferred.

For the second year in a row, WRKOUT proud to be certified as a Great Place to Work® after a thorough, independent analysis conducted by Great Place to Work® Canada. This certification is based on direct feedback from employees, provided as part of an extensive and anonymous survey about their workplace experience.

"In a fast-paced and changing industry, we're thrilled that we are able to provide such a welcoming and supportive work environment that is driven by a culture of opportunity and possibility!" says Curtis Christopherson, Founder and CEO of WRKOUT.

The people of WRKOUT strive to create a safe, fair and inclusive environment for work and connection.

We celebrate uniqueness.

Amplifying the importance of diversity, equity and inclusion by recognizing bias and opposing discrimination is how we stand.