Marketing Director Jobs

: Director of Marketing - Ferguson Moving and Storage

Are you a results-driven marketing professional with a passion for lead generation and brand building? Ferguson Moving and Storage is seeking a talented and dynamic Director of Marketing to spearhead our lead generation efforts for moving and storage customers across multiple corporate and franchise locations. This is an exceptional opportunity to make a significant impact and increase our brand presence in the industry.

Responsibilities:

Lead Generation Excellence:

• Develop and implement innovative strategies to drive high-quality leads for moving and storage services.
• Utilize your deep understanding of digital marketing techniques to optimize lead generation campaigns across various online channels.
• Identify and seize new opportunities to generate leads for new franchise owners, expanding our network.

Creative Marketing Prowess:

• Collaborate with cross-functional teams to align marketing initiatives with overall business goals.
• Apply your exceptional creativity and out-of-the-box thinking to develop engaging marketing campaigns that resonate with our target audience.
• Craft compelling messages and unique value propositions to differentiate our brand and attract potential customers.

Analytics and Customer Journey:

• Continuously monitor and evaluate key performance indicators (KPIs) to measure the success of lead generation efforts and customer acquisition cost.
• Leverage your expertise in Google Analytics and other analytics tools to analyze data, track marketing performance, and optimize campaigns.
• Understand the customer journey and use this knowledge to develop personalized and impactful marketing strategies.

Vendor Management and Collaboration:

• Identify and engage with external vendors and partners when necessary to expand our marketing capabilities and enhance lead generation results.
• Nurture strong relationships with vendors, ensuring the best services and resources are available to achieve our objectives.
• Take ownership of the marketing function and have full control over campaigns and initiatives.

Qualifications:

• Proficient in Google Analytics and other marketing analytics tools.
• Strong leadership abilities and the drive to achieve exceptional results.
• Excellent communication and collaboration skills to effectively work with cross-functional teams.
• Strong analytical skills with the ability to derive actionable insights from data and make data-driven decisions.
• Bachelor's degree in Marketing, Business, or a related field. Advanced degree preferred.
• Proven track record of success in driving lead generation and customer acquisition, preferably in the moving and storage industry or a related field.
• Extensive experience in digital marketing, including SEO, SEM, email marketing, social media advertising, and content marketing.
• Creative thinker with the ability to develop innovative marketing strategies and campaigns.

Join our team and be part of an organization that values creativity, innovation, and results. As the Director of Marketing at Ferguson Moving and Storage, you will have the opportunity to make a significant impact, increase our brand presence, and drive lead generation for both moving services and new franchise owners. If you are a passionate marketer with a keen eye for marketing trends and an unwavering dedication to achieving excellent customer acquisition cost, we want to hear from you!

Apply now and help us reach new heights in the moving and storage industry!