Director Advice Marketing Jobs

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement

Hybrid

This role is responsible for developing growth marketing strategies, optimizing engagement with high-value accounts, and building a comprehensive Go-to-Market playbook. With a focus on revenue-centric marketing, the Director leads end-to-end management of marketing programs, leveraging data and insights to inform targeted strategies and prioritize initiatives based on revenue impact and ROI. The role also emphasizes collaboration and alignment with cross-functional teams, fostering a revenue-focused culture and driving organizational buy-in for B2B revenue marketing. Additionally, the Director ensures measurement and optimization of marketing campaigns through the use of metrics, dashboards, and Agile methodologies, while providing leadership, development, and fostering a culture of agility and continuous learning within the marketing organization

How will you create impact?

The Director of Advice Marketing reports into the AVP Advice Marketing and plays a crucial role in driving revenue growth, enhancing the customer experience, and leading a high-performing marketing team within the Advice Marketing organization.

What motivates you?

As a Director of Marketing, what motivates you is the opportunity to drive meaningful change and have a significant impact on the organization.

You are motivated by the challenge of transforming traditional marketing approaches into revenue-focused strategies that generate tangible results.

You thrive on the opportunity to develop innovative growth strategies, optimize engagement with high-value accounts, and leverage data-driven insights to inform targeted marketing initiatives.

The prospect of enhancing the customer experience, building strong relationships with stakeholders, and driving collaboration and alignment across teams excites you.

You are motivated by the chance to lead a high-performing marketing team and contribute to the overall success and growth of the Advice Marketing organization.

You obsess about customers, listen, engage and act for their benefit.

You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.

You thrive in teams and enjoy getting things done together.

You take ownership and build solutions, focusing on what matters.

You do what is right, work with integrity and speak up.

You share your humanity, helping us build a diverse and inclusive work environment for everyone

What We Are Looking For

• Strong analytical skills and ability to apply data-driven decision-making to solve complex challenges.
• Experience in creating and executing revenue-focused marketing campaigns, transitioning from brand-centric to revenue-centric approaches.
• Drive for continuous improvement and learning, staying updated on current trends and technologies in Insurance, Banking and B2B marketing.
• Excellent communication and relationship-building skills, fostering collaboration and alignment across cross-functional teams.
• Results-oriented mindset, focused on driving measurable impact on revenue.
• Ability to identify and address potential roadblocks, while proactively mitigating risks.
• Creative and innovative approaches to problem-solving, leveraging ABM and new tactics to address unique customer needs.
• Strong organizational agility, adaptability to evolving market dynamics, and effective prioritization of resources.
• Minimum of 8 years of strategic marketing experience, with a focus on revenue generation and B2B marketing.
• Knowledge of the sales cycle and revenue goals, with a focus on sales alignment and revenue-based KPIs.

What can we offer you?

• A competitive salary and benefits packages.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• Professional development and leadership opportunities.
• Flexible work policies and strong work-life balance.
• A focus on growing your career path with us.

Our Commitment To You

• Championing Corporate Citizenship We build a business that benefits all stakeholders and has a positive social and environmental impact.
• Values-first culture We lead with our Values every day and bring them to life together.
• Boundless opportunity We create opportunities to learn and grow at every stage of your career.
• Delivering the promise of Diversity, Equity and Inclusion We foster an inclusive workplace where everyone thrives.
• Continuous innovation We invite you to help redefine the future of financial services.

About Manulife And John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location

CAN, Ontario, Toronto, 200 Bloor Street East

Salary range is expected to be between

$100,500.00 CAD - $180,900.00 CAD

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.