Senior Marketing Manager Jobs

Additional Information Strategic Marketing Focused, Bonus Eligible, Flexible Work Options

Job Number 23109474

Job Category Sales & Marketing

Location The Westin Bayshore Vancouver, 1601 Bayshore Drive, Vancouver, BC, Canada VIEW ON MAP

Schedule Full-Time

Located Remotely? N

Relocation? N

Position Type Management

Job Summary

Serves as the discipline leader for marketing and partners closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies. Responsible for creating a comprehensive marketing strategy that aligns with the hotel(s) goals and positioning. Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals. Manages all internal and external communication and owns digital presence, including by not limited to property website, third party channels and social media while maintaining brand integrity. Identifies incremental marketing opportunities ranging from partnerships, third-party cites and CVBs. Expertly articulates campaign performance regularly to General Manager(s), Sales and Revenue Management leaders and Hotel Ownership. May oversee Marketing Coordinator for execution of identified tactics.

CANDIDATE PROFILE

Education and Experience

• 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area.

OR

• 4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area.

CORE WORK ACTIVITIES

Marketing Strategy

• Develops overarching marketing strategy from marketing plans to overall hotel marketing budgets for hotel(s) they support to align with business priorities, in consultation with General Manager(s).
• Partners with Revenue Management to develop and execute promotional strategy efforts.
• Leads repositioning efforts in partnership with Area Team, GM and hotel executive team.
• Leads the strategic pull-through of continent and brand promotions and campaigns.
• Actively participates in reoccurring Sales Strategy Meetings to articulate the most up to date marketing strategy and implementation details.
• Identifies digital marketing opportunities on third party and local partner sites.
• Manages the OTA Strategy in collaboration with Revenue Management through monthly market leader reviews, media investments and hotel positioning alignment.
• Develops and oversees/executes annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.
• Manages internal and external partners to verify deliverables are executed to support hotel strategy.
• Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.
• Runs, reviews, analyzes, and clearly articulate to stakeholder’s and owners the key marketing reports and adjusts strategy accordingly.
• Serves as brand guardian / liaison, verifying all marketing reflects brand voice.
• Monitors and provides recommendations for SEO and updates as needed in collaboration with Marriott Digital Services (MDS) or agency.
• Supports group lead generation efforts.
• Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
• Develops and manages property email marketing strategy, digital strategy across M.Com and Third-Party sites, paid media campaigns and performance to verify proper execution.

Content Management

• Manages photography distribution including search photos, pre-arrival photos, and photo gallery management
• Creates landing pages and Discovery Pages to enhance content, as applicable.
• Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA Content (via respective extranet sites) and Third-Party and Group Sites (via respective content management systems).
• Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.
• Manages guest communications (e.g. confirmation, pre-arrival, etc.).

Partnerships and Public Relations Management

• Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS).
• Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.
• Manages execution of PR events, promotions.
• Manages cluster marketing strategies.
• Sets overarching partnership strategy for hotel/cluster of hotels.
• Sets overarching PR strategy for hotel/group of hotels, outlining goals, pitch angles and target segments.
• Manages PR agency, if applicable, or manage PR messaging.

Outlet and Ancillary

• Defines in-house F&B programming in partnership with F&B Director and manages execution.
• Identifies outlet marketing opportunities on third party and local partner sites.

Social Media

• Assists in reviewing social media content calendars and collect local area and property events.
• Develops and implements social strategy.
• Manages paid social media budget and strategy.
• Sets overarching social media strategy for hotel/group of hotels, outlining goals and target segments.

General

• Manages development, design of hotel collateral as needed.
• Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders; (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives).
• Adaptability - Maintains performance level under pressureor when experiencing changes or challenges in the workplace.
• Completes other reasonable duties as requested by leadership.
• Leads, own and direct asset development including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and distribution), etc. Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports tools.

MANAGEMENT COMPETENCIES Leadership

• Communication - Conveys information and ideas to others in a convincingand engaging manner through a variety of methods.
• Problem Solving and DecisionMaking - Identifies and understands issues, problems, and opportunities; obtainsand compares information from different sources to draw conclusions, developand evaluate alternatives and solutions, solve problems, and choose a course of action.
• Professional Demeanor- Exhibits behavioral styles that convey confidence and command respectfrom others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
• Building and Contributing to Teams - Actively participates as a member of a team to move the team toward the completion of goals.
• Planning and Organizing - Gathers information and resources requiredto set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensurework is completed.

Building Relationships

• Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the
• Coworker Relationships - Interacts with others in a way that builds openness,trust, and confidencein the pursuit of organizational goals and lasting relationships.

company’s service standards.

• Global Mindset - Supports employees and business partnerswith diverse styles,abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhancebusiness results; and ensures employeesare given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

• Organizational Capability- Evaluatesand adapts the structure of own assignments and suggests improvements to work processesto best fit the needs and/or supportthe goals of an organizational unit.
• Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilitiesneeded to accomplish work objectives.

Learning and Applying Professional Expertise

• Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
• Supporting Sales Implementations - Supporting customersduring the implementation of sales contracts;seeking and taking appropriate actions on customerfeedback; taking responsibility for customer satisfaction and loyalty.
• Sales Opportunity Analysis - Understanding and utilizing economic,financial, industry, and organizational data; accurately diagnosingcustomers’ business strengths,weaknesses, and key issues that can inform sales strategies and plans.
• Business Acumen - Understands and utilizes businessinformation to manage everyday operations.
• Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertainvia written, oral, and visual media.
• Basic Computer Skills - Uses basic computer hardware and software(e.g., personal computers, word processing software, Internet browsers, etc.).
• Writing - Communicates effectively in writing as appropriate for the needs of the audience.
• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Devising Sales Approaches and Solutions - Trying differentand novel ways to deal with sales challenges and opportunities; taking courses of action or developing sales solutions that appropriately consideravailable facts, constraints, competitive circumstances, and probable consequences.
• Technical Acumen - Understands and utilizes professional skills and knowledgein a specific functional area to conduct.
• Reading Comprehension - Demonstrates understanding of written sentencesand paragraphs in work-related documents.
• Oral Comprehension - Demonstrates ability to listen to and understandinformation and ideas presented through spoken words and sentences.
• Mathematical Reasoning- Demonstrates ability to add, subtract, multiply,or divide quickly,correctly, and in a way that allows one to solve work-related issues.
• Sales Ability: Persuasiveness - Using appropriate interpersonal styles and communication methods to gain acceptance of a product,service, or idea from prospectsand clients.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Notification to Applicants: The Westin Bayshore Vancouver takes seriously its obligations under the applicable provincial legislation and will provide accommodations to job applicants needing assistance. If you require an accommodation in relation to this job posting, our online application or an interview, please call 905-366-5227 or email [email protected] and a member of our Human Resources team will respond to your request. Please note that this phone number and email are only for those individuals who would like to request an accessibility accommodation as part of the recruiting process.

At Westin, we are committed to empowering the well-being of our guests by providing a refreshing environment, thoughtful amenities, and revitalizing programming to help ensure that they leave feeling better than when they arrived. We recognize that travel can be disruptive to our guests’ well-being, and we’re energized to assist as partners in helping them maintain control and soaring above it all while on the road. Everything we do is designed to help guests be at their best, and they appreciate our supportive attitude, anticipatory service and extensive knowledge on how to best assist them throughout their stay. We are looking for dynamic people who are excited to join the team and ready to jump into any situation to give a helping hand. If you’re someone who has is positive, adaptable and intuitive, and has a genuine interest in the well-being of others around you, we invite you to discover how at Westin, together we can rise.