Project Manager, Marketing & Communications

Full-Time, Permanent
Toronto, Ontario
CNIB invites you to build a career as unique as you! We are currently searching for a Project Manager, Marketing & Communications! Reporting to the Director, Marketing & Communications, the Project Manager, Marketing & Communications is responsible for leading the planning, management, and execution of CNIB marketing campaign projects, including digital, brand, communications, and experiential marketing activities for its new strategic plan.
Working cross-functionally with interdepartmental stakeholders as well as external creative, research, and media vendors, the role requires a keen attention to detail as well as the ability to see the bigger picture of a given project to deliver large-scale campaigns and other key marketing projects on time and within budget. The successful candidate will have strong writing, analytical, marketing, and communications skills, as well as the ability to plan and deliver marketing events, such as such as media, public engagement, and staff events.
Your impact at CNIB

• Provide additional writing support as needed for CNIB projects not limited to its strategic plan, including participant communications, program marketing, donor materials, internal communications, and more.
• Oversee the planning, design, production, promotion, and overall coordination of large-scale marketing events in support of CNIB’s The Way Forward strategic plan.
• Be proactive and leverage marketing knowledge to contribute to and improve upon strategies for success.
• Manage the delivery of large-scale marketing and communications projects including key elements of CNIB’s new strategic plan.
• Develop detailed project plans to monitor and track progress, stay on top of ongoing deliverables, and achieve campaign targets.
• Serve as the internal Marketing and Communications lead for CNIB’s strategic plan, The Way Forward, by writing and/or coordinating the development of a number of communications materials to support this large-scale, five-year project, including emails, impact reports, website copy, etc.
• Serve as the media lead in support of CNIB’s strategic plan by negotiating the best price, quality, and placement of advertisements, including within social/digital, print, radio, and television media.

Who You Are

• Proven skills managing complex projects – particularly related to marketing and communications – with multiple stakeholders and deliverables using an organized, strategic, and thoughtful approach.
• Entrepreneurial spirit and creative thinking.
• Flexible and strategic mindset, and comfort with ambiguity and evolving priorities.
• Sense of ownership and pride in your performance and its impact on the organization’s success.
• Ability to manage multiple deadlines and to work well under tight timelines or changes in priorities.
• Comprehensive knowledge of marketing function and channel-specific expertise, initiative planning and development processes, and customer engagement strategies.
• Fully competent in Microsoft Office Suite, SEO, SEM, Google analytics; social media; and CMS management platforms.
• Outstanding communication and presentation skills with experience in providing crisp, insightful information to internal leaders.
• Highly organized and detail oriented.
• Strong written skills and ability to draft compelling copy for multiple diverse audiences. Experience writing for marketing and non-profit purposes is an asset.
• Thorough understanding of brand development process.
• Strong business acumen in addition to analytical, organizational, and interpersonal influencing, and stakeholder management skills.

We Want To Hear From You If You Have

• Proven experience building relationships with media and stakeholders through creative PR strategies.
• Demonstrated experience designing and implementing successful, inclusive marketing campaigns.
• Solid knowledge of social media and web analytics.
• Experience with media buying, particularly social/digital and newspaper/magazine ads.
• Previous experience working in a complex, centralized/decentralized organizational environment.
• Keen awareness of current industry and domain trends.
• Experience with CRM software and digital marketing tools and techniques.
• Personal or professional experience working with assistive technology and/or accessible environments is an asset.
• Personal or professional experience relating to blindness and sight loss is an asset.
• Minimum of 5 years of integrated marketing and communications and/or project management experience.
• Formal training or education in project management (i.e., certification, course completion, etc.).
• Ability to speak French is an asset.
• Bachelor’s degree (marketing, communications, or journalism preferred).
• Experience managing vendors and external agency providers.

Work Environment

• Occasional travel may be required
• Work is primarily performed remotely

Apply now!
CNIB is committed to creating and fostering an inclusive culture and welcomes applications from diverse candidates, including but not limited to the Black, Indigenous, and People of Colour (BIPOC) community, persons with disabilities, people who are blind or partially sighted, and those who identify as women, gender diverse, and/or 2SLGBTQ+. We strongly encourage applications from applicants with sight loss. Direct lived experience would be a definite asset. If at any stage you require accommodation, please let us know and we will work with you to support your accessibility needs. We're excited to review your application!
Please note: while we invite applications from all interested and qualified applicants, we are unable to follow-up with every applicant.
Closing date: July 6, 2023
About Us
Life is a beautiful, wonderful, complex thing. Life with sight loss should be no different. At CNIB, we're on a mission to change what it means to be blind, and we're not slowing down. We think big, take risks, embrace change, and ask questions. We're inviting you to be part of the conversation.
Our diversity is our strength – we take pride in our inclusive workplace and are committed to recruiting and selecting in a fair, transparent, and accessible way. CNIB welcomes applications from those who have demonstrated a commitment to upholding the values of inclusion, diversity, equity and accessibility (IDEA) to join us in expanding our capacity for inclusion in the broadest sense. To this end, we strongly encourage applications from members of groups that have been historically disadvantaged and marginalized, including but not limited to Indigenous peoples, racialized persons, persons with disabilities, people who are blind or partially sighted, and those who identify as women and/or 2SLGBTQ+. We enthusiastically invite applications from applicants with sight loss. Direct lived experience is a definite asset. CNIB is committed to accommodating applicants with disabilities and will work with applicants requesting accommodations at any stage of the hiring process.
Our team's health and wellness are a priority, which is why we offer comprehensive benefits, competitive compensation, and flexible work schedules developed to help you stay healthy.
At CNIB, we are relentlessly passionate about what we do. We are in our second century of smashing societal barriers and stigmas through innovative programs and powerful advocacy. We are a collaborative, empowered team that drives achievement and equality. If that sounds like your cup of tea, let's talk.