Manager, Marketing Jobs

At Capilano University, students are our focus. Employees play an essential role in creating an exceptional learning experience for students and a thriving campus community. Together, we are a high-performing team of individuals who make Capilano University one of the leading teaching universities in British Columbia and one of BC’s Top Employers. Grounded by our sense of purpose, we offer a meaningful, friendly and dynamic work environment.

Do you share our purpose and passion?

Reporting to the Director, Marketing & Digital Experience (MDX), the Manager, Marketing is a strategic, data-driven professional with experience in brand development, performance marketing, and analytics and reporting. This role leads the creation, development, and execution of impactful marketing initiatives to elevate the reputation of the University, increase brand affinity, support strategic institutional priorities, and improve recruitment and retention. The Manager, Marketing is responsible for mentoring a high-performing team and managing external service providers and vendors to lead and measure a range of campaigns and initiatives, while working with a commitment to the University’s brand standards.

The Manager, Marketing regularly liaises with the University’s deans, directors, and program managers to identify and set clear business-driven objectives and create focus and alignment on all projects. This role leads campaigns, collateral, and digital marketing initiatives from client engagement to brief alignment and through to project delivery.

Critical to the role is collaborating with the Manager, Creative to align content production processes with business and marketing goals. The incumbent demonstrates a customer-centric mindset and strong analytical skills to measure and report on the effectiveness of marketing initiatives.

What You'll Bring:

• Minimum of two years of experience managing and mentoring team members.
• Minimum of a four-year undergraduate degree in a relevant discipline such as business, marketing, or a related field.
• Experience with agile methodologies and human-centered design thinking is an asset.
• Project Management Professional (PMP) certification or other project management training is an asset.
• Five to eight years of work experience in integrated marketing within a cross-functional team environment. Post-secondary experience is an asset.

Normal starting salary placement is between $89,455 – $119,200. This position is eligible for annual salary increases through participation in the University Performance and Development Program (PDP). Note that Capilano University also offers a competitive total rewards package (college pension plan, employer paid benefit premiums, health spending account, modified work week, remote working options, etc.).