Senior Manager Marketing Automation And Campaigns Jobs

●Updating senior management and all stakeholders with weekly email performance reporting.

●Other duties and tasks as assigned by Management.

●Set up and manage email marketing and automation campaigns through HubSpot.

●Manage CRM databases & email reporting.

●Minimum of 3 years’ experience in digital advertising with at least 1 year of dedicated CRM experience.

●Professional phone, email and interpersonal skills are essential.

3+ years of campaign management experience with B2B audiences at a high growth / high tech company

Excellent project management skills with ability to manage multiple projects simultaneously

Event management experience a plus but not required

Vendor management to deliver quality campaigns to market in a timely manner

Extremely strong collaboration skills - with experience working across other Marketing teams (product marketing, content marketing, digital marketing)

Be project management focussed with a close eye on the detail

The management, maintenance and evolution of Marketo platform – including data integrations, database hygiene and new automation capabilities

Self-starter with the organization and time management skills to manage multiple projects simultaneously and to shift priorities according to business needs

Advising and educating editorial and marketing manager partners on channel best practices, emerging capabilities and platform functionality

5-7 + years marketing automation experience in Marketo

In depth knowledge of financial services regulations, CAN SPAM, CASL and email data privacy

Working knowledge of HTML, CSS, JS

What skills, and qualifications you need:

Remote w in-person meetings – based in Montreal/Ottawa corridor

Full 100% employer paid benefits package, including dental, vision care, massage, and counselling.

Fully remote team with in-person teambuilding meetings every other month.

Senior Editorial and Campaigns Manager

3 weeks’ vacation upon starting

Highly organized with proven ability to manage multiple projects simultaneously in an ever-evolving and changing environment;

Excellent interpersonal skills (verbal and written) with the ability to get things done through influence;

Health and dental benefits for you and your family, including virtual access 24/7 to health care professionals;

Analyze data, market trends and customer behaviour to effectively identify opportunities and develop programs based on data insights;

Develop compelling and strategic marketing presentations to drive buy-in and alignment across business units and stakeholders;

Collaborate with cross-functional teams to develop and execute campaigns;

Five (5) or more years of leadership/management experience, ideally in the not-for-profit sector

Human Resources & Relationship Management

Oversees the management and mentorship of all fundraising staff; conducts performance reviews to ensure performance goals are achieved

Advanced working knowledge of CRMs; experience with Raiser’s Edge preferred

An equivalent combination of education, training, and experience will be considered

Liaises with Manager of Marketing & Communications to create an effective communications strategy to support the Campaign

Expertly develop and manage budgets, finding opportunities for efficiencies and continuous contingency planning.

Partner lockstep with Marketing team Project Managers to ensure seamless workstreams

Be a critical liaison in North American content & campaign planning process – representing Canadian localization requirements

Experience with Integrated Marketing approach to marketing plans and multiple marketing vehicles.

Benefits you can mix and match, depending on your needs.

Lead breakthrough Masterbrand campaign work driven by local Canadian insights and market opportunities from inception through to post-campaign analysis.

What you'll need to succeed

What you need to do next

Apply now or share an updated CV to [email protected] for a quick chat!

Exceptional project management skills, with the ability to prioritize tasks and meet strict deadlines

Experiences And Skills You’ll Use To Solve

This is a remote position, requiring the ability to work virtually.

Understanding modern marketing and sales capabilities including marketing automation principles and content marketing, ideally in a B2B or services context

Building depth of understanding and knowledge for a go-to-market priority in a short period of time

Leading and coaching strategic marketers to support professional development and build modern marketing capabilities

Work with internal partners to secure key offers on services to drive traffic & sales;

Experience managing campaigns requiring input from multiple internal and external stakeholders;

Effective communication skills with the ability to build and socialize plans with cross-functional audiences, including senior leadership;

Highly-organized, able to manage & prioritize multiple projects simultaneously;

Self starter with the ability to manage multiple tasks in a fast-paced environment;

Bachelor’s degree and 3+ years experience in marketing;

Monitor and analyze approach to category and campaign management to maximize program results and customer experience.

7+ years’ experience in a commercially focused analyst (or similar) role

Experience with Franchise-based business model desirable

Degree qualified in Business, Marketing, Finance or other related discipline preferable

Presentation skills, being able to explain data clearly and simply

Flexible work arrangements with a combination of working in the Vancouver Support Office and remotely

· Monitor and manage budgets pending for all campaigns - work within allocated budget plan to spend

· Work with accounting team to manage and process vendor invoices

· Complete post-mortems and analyze and comprehend program ROI and benefits

· At least 5 years' experience in a marketing communications role leading campaigns or large-scaled projects

· Experience from a communications perspective, in customer journey design and development leveraging Salesforce Marketing Cloud

· Experience managing working relationship and project execution/analysis with multiple agencies

Champions best practices for campaign planning, project management, processes & tools to improve team collaboration

Develops and manages annual content calendar and support key messaging strategy for campaigns, across key segments, themes, products and services

Demonstrated skills in planning, developing, executing and measuring integrated omni-channel marketing campaigns

6-8 years relevant experience in broad spectrum of marketing, including brand and communications disciplines

Experience in retail, consumer goods, luxury products, hospitality or ad agency marketing considered an asset

Experience in using business intelligence and analytic solutions to support campaigns

Responsible for management of project budget

Support Sr Brand Marketing Manager with execution of small to large scale marketing initiatives/campaigns

Work with key cross-functional partners to deliver best in class channel experiences

Manage stakeholders and partner with Manager/Director to keep leadership enrolled to marketing plans

5 - 7 years of experience developing and driving digital and offline marketing campaigns/initiatives from inception to execution for leading brands.

Creative brief development experience for different scale of campaigns

• Proven project management skills

• Knowledge of and experience with email automation technology, CDP or CRM system

• Experience using automation tools like Iterable, Looker, Other Levels, HTML builders, etc.

• Deep understanding and relevant experience with consumer psychology and behaviour

• Experience with Rudderstack and Braze considered an asset

• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.