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Company | PwC Canada |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Business Consulting and Services |
Expires | 2023-07-16 |
Posted at | 11 months ago |
A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You’ll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC’s brand and services as well as contribute to and evaluating our pricing strategies in the marketplace. The Global Marketing Organization (GMO) creates relevance, distinctiveness and growth for the PwC brand and business. We work together with the global markets and territory marketing leaders to deliver the go-to-market priorities aligned to Platforms, and enable sales and marketing excellence across the network. The Global Campaigns team drives data-led integrated marketing strategies to build awareness, pipeline and market share with a focus on Global Clients. The Global Campaigns Manager drives priority topics or business campaigns across customer journeys for activation across the marketing funnel by territories. Requirements include: understanding of how to deliver impact through marketing, ability to work across multiple marketing platforms, flexibility and desire to be a team player.
- This is a remote position, requiring the ability to work virtually.
- Understanding how to leverage marketing automation systems to bring personalization to marketing activities (Salesforce Marketing Cloud preferable)
- Leading and coaching strategic marketers to support professional development and build modern marketing capabilities
- Understanding marketing trends and channels that increase demand generation and brand equity and demonstrates an ability to quickly pick up industry related concepts
- Developing channel strategies and marketing tactics across a wide variety of functional areas of the marketing mix including brand, digital and social marketing, public relations, analyst relations, collateral, thought leadership, sales tools and events
- Leveraging data to evaluate the impact of marketing activities (at the strategy and campaign level) to influence the focus and direction of future marketing campaign strategies
- Building and managing relationships with other marketing functions and the business, across a global network, including effectively managing a matrixed organization
- Building depth of understanding and knowledge for a go-to-market priority in a short period of time
- Managing multifaceted campaign activations with the ability to balance competing priorities and adapt to changing priorities
- Developing campaign plans & marketing assets across customer journeys for activation across the full marketing funnel by territories
- Understanding modern marketing and sales capabilities including marketing automation principles and content marketing, ideally in a B2B or services context
- Developing campaign plans and developing assets and customer journeys for activation across the full marketing funnel by territories, leveraging MarTech
- Planning marketing activities to maximize awareness, develop client relationships, build pipeline and increase market share
- Developing and executing strategic marketing projects for a go-to-market campaign or our global businesses
- Experience in B2B content marketing, ideally within the professional services industry
- Highly creative, with the ability to translate complex concepts into engaging content
- Strong understanding of SEO principles and content analytics
- Proficiency with marketing automation platforms, ideally Salesforce Marketing Cloud
- Knowledge of ESG and sustainability market and trends
- Proven experience in creating and managing a content marketing strategy
- Exceptional project management skills, with the ability to prioritize tasks and meet strict deadlines
- Demonstrated experience in producing online content for different mediums (blogs, articles, video, email newsletters, social media, etc
- A demonstrated commitment to valuing differences, developing and coaching diverse teams, and ensuring diverse perspectives are heard
- Excellent written and verbal communication skills
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