Senior Analyst - Product, Pricing, And Campaigns (Hybrid Remote)

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Senior Analyst - Product, Pricing, and Campaigns
Reports to: Senior Marketing Manager, Brand & Retail Experience
Location: Vancouver, BC
We are looking for a data savvy, passionate, and driven Senior Analyst - Product, Pricing and Campaigns to join our COBS Bread team in Vancouver, BC!
Reporting to the Senior Marketing Manager, Brand & Retail Experience, your main responsibilities will be providing data, analytics and actionable insights across product categories and campaigns to support informed decision-making for the Marketing team and relevant stakeholders.
Responsibilities include:
Campaign Analytics

• Create Post Campaign Analysis reporting to measure campaign success.
• Assess impact, understanding drivers and growth opportunities using data.
• Monitor and analyze approach to category and campaign management to maximize program results and customer experience.
• Create forecast models and define targets to support overall business objectives utilizing company and market data.
• Develop forecasting of annual campaign calendar, pricing matrix and range optimization for the marketing team.
• Provide insights around product movement, identifying trends and areas for improvement/optimization.
• Liaise with the Customer Insights Analyst on campaign metrics and include in relevant reports.
• Gather data insights on Campaigns to develop forecasts and provide advice.
• Analyze and interpret data to identify key product and sales and share with relevant stakeholders to support informed decision-making across Marketing and broader business.

Product & Category Analysis, Insights, and Strategy (Pricing & Product Range review)

• Providing ad hoc analysis and reporting as needed.
• Developing range optimization plans across bakery sales bands, to ensure bakery ranges are efficient.
• Propose range and pricing strategies, identifying any risks and opportunities. Eg. product cannibalizations.
• Conduct deep dive analysis on trends, best seller and basket analysis.
• Tracking and analyzing existing campaign and new product performance.

Financial Analysis and Tracking

• Analyze and forecast annual bakery and campaign sales performance.
• Monthly financial reporting & Scorecards.

Business Continuity & Stakeholder Collaboration

• Monitor and report on key metrics identified as ‘Key Measures of Success’ across relevant channels, loyalty program and campaign performance.
• Work with relevant stakeholders to deliver centralization of data and single customer view.
• Develop visualization of data to suit different stakeholder groups.
• Continuous improvement and maintenance of existing reports and dashboards, while assessing opportunities to deliver automation within our systems to drive efficiencies.
• Define and develop reporting frameworks suitable for specific stakeholder groups.
• Undertaking other additional duties, tasks and project work as reasonably directed.
• Develop and update documentation on all reporting and data related tasks to ensure business continuity.
• Partnering with Supply Chain & Inventory to ensure sufficient stock coverage for campaigns and key product ranges are maintained.
• Collaborate with Bakers Delight Marketing (Australia) to ensure alignment and sharing of learnings across the businesses.

Requirements
What You Bring to the Table

• SQL mandatory
• Presentation skills, being able to explain data clearly and simply
• Forecasting
• Experience in retail preferable
• Power BI experience
• Experience with Franchise-based business model desirable
• 7+ years’ experience in a commercially focused analyst (or similar) role
• Competently able to use SAP Business Objects
• Degree qualified in Business, Marketing, Finance or other related discipline preferable
• Data visualization skills
• Advanced Excel skills

Benefits
What’s in it for You
Not only do we have fresh COBS Bread product delivered daily to our Support Office, we offer some pretty sweet perks too!

• Complimentary self-serve kitchen of fresh produce, deli meats and of course, COBS Bread and treats!
• Flexible work arrangements with a combination of working in the Vancouver Support Office and remotely
• Work within a dynamic, driven, high-achieving, close-knit and fun-loving team
• A great Extended Health & Dental Benefit, Group RRSP Matching and Health Spending Account
• Paid sick and personal leave days
• An open, ‘continuous-learning’ environment where professional development and career progression is encouraged
• Competitive salary and vacation plan, and company bonus plan
• Subsidized wellness program, and paid day for community service/volunteer time
• High level of autonomy and responsibility

We thank all applicants for their interest in COBS Bread but would like to advise that only applicants shortlisted for interview will be contacted.
We are an equal opportunity employer and value diversity at our company.
About COBS Bread
With over 150 locations, COBS Bread serves fresh and delightful baked goods to communities across Canada. Any unsold items are donated daily to various local charities and food banks. The company's success can be attributed to the quality of our product, the development of our people and our warm and friendly customer service.
COBS Bread is part of Bakers Delight – Established in 1980 operating as Bakers Delight in Australia and New Zealand, and since 2003 as COBS Bread in Canada and the USA. Together we have grown to more than 700 bakeries across Australia, New Zealand, Canada and the USA. The entire network employs over 15,000 people, serving more than 2.1 million customers each week.
Accessibility
Accommodation is available upon request for applicants and employees with disabilities. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.