Marketing Communications Specialist - Hybrid Remote

Great Place to Work® Certified

Marketing Communications Specialist

Reports to: Marketing Communications Manager

Location: Vancouver, BC

We’re looking for a brand storyteller and marketing pro to support our Franchise Recruitment marketing and corporate external communications! As a Marketing Communications Specialist, you will support our franchise recruitment team in attracting franchisees to the brand through marketing and communications efforts, in addition to supporting our corporate communications efforts to make COBS Bread a household name.

Responsibilities include but are not limited to:

What You Will Be Doing

Franchise Recruitment Marketing

• Work with marketing agencies to ensure they are aligned on our goals
• Responsible for monitoring results of digital advertising; making adjustments to tactics as needed
• Development of franchise recruitment marketing storytelling strategy and executing on tactics such as weekly ad hocs
• Responsible for keeping Franchise Sales team up to date on marketing initiatives
• Ongoing monitoring of performance and maintenance of lead database and email drip
• Ongoing communication with Franchise Sales team to stay on top of emerging trends or issues as it relates to applicant quality
• Identifying new opportunities to reach leads and nurture applications
• Ownership of all advertising channels to support lead generation; assessing other opportunities as they arise and evaluating value of current channels; ensure directories are up-to-date
• Ensure ongoing upkeep of franchise recruitment website; collaborate with digital team for ongoing maintenance
• Responsible for overseeing lead generation of prospective COBS Bread franchisees; monitoring of performance to ensure high quality leads convert into applications
• Responsible for marketing priority location bakeries in collaboration with stakeholders

External Corporate Communications/PR

• Work with agency to support and execute on media outreach
• Ownership of corporate brand of LinkedIn and supporting with additional story telling
• External communications/PR support to Marketing Comms Manager as needed
• Additional support as needed.
• Monitor media results through our media monitoring platform
• Identify media opportunities to share franchisee and business success stories to further grow brand awareness and interest from prospective franchisees
• Maintain media assets such as fact sheets and leadership bios on website
• Supporting Franchise Recruitment by creating and executing on content strategy

Requirements

What You Bring to the Table

• Experience managing administrative functions and processes in an office environment
• Degree or certification in marketing, communications and/or public relations
• A go-getter attitude and willingness to “roll up sleeves” to get the job done within a lean team
• Experience in food service or retail mandatory, experience in franchising would be beneficial.
• Pro-active work approach demonstrating high level of initiative and urgency
• Excellent verbal and written communication skills
• Familiarity with Microsoft 365
• Knowledge of Retail and/or Franchising would be an asset
• Proven experience in successful internal & external stakeholder management.
• Demonstrated experience and passion for brand storytelling
• 2-3 years of experience in a Marketing or Communications Coordination role

Benefits

What’s in it for You:

• Complimentary self-serve kitchen of fresh produce, deli meats and of course, COBS Bread and treats!
• An open, ‘continuous-learning’ environment where professional development and career progression is encouraged
• Subsidized wellness program, and paid day for community service and volunteer time
• Competitive salary and vacation plan, and individual bonus plan
• Paid sick and personal leave days
• A great Extended Health & Dental Benefit, Group RRSP Matching, and Health Spending Account
• Not only do we have fresh COBS Bread product delivered daily to our Vancouver Support Office, we offer some pretty sweet perks too!
• High level of autonomy and responsibility
• A work from home reimbursement to ensure you're set up for success
• Work within a dynamic, driven, high-achieving, close-knit and fun-loving team
• Flexible work arrangements with a combination of working in the Vancouver Support Office and remotely

We thank all applicants for their interest in COBS Bread but would like to advise that only applicants shortlisted for interview will be contacted.

We are an equal opportunity employer and value diversity at our company.

COBS Bread is growing fast with plans to expand across North America. The company’s success can be attributed to the quality of our product, the development of our people and our warm and friendly customer service.

At COBS Bread, you get the growth of a start-up company backed by one of the world’s largest bakery franchises. We are part of the world’s most successful franchise bakery network – Bakers Delight – an Australian-owned company. Bakers Delight has been in operation since 1980 and has more than 700 bakeries across Australia, New Zealand, the United States and Canada.

Accessibility

Accommodation is available upon request for applicants and employees with disabilities. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.