Marketing Operations Manager- W2/Benefits Provided - Freelance [Remote]

ABOUT US:
Braintrust is a user-owned talent network that connects you with great jobs with no fees or membership costs—so you keep 100% of what you earn.
ABOUT THE HIRING PROCESS:
When you join Braintrust, you will be invited to a screening process for Braintrust to learn more about your previous work experiences. Once completed, you will have access to the employer for this role and other top companies that seek high-quality talent. Apply to this job to kick off the process.

• JOB TYPE: Freelance, Contract Position (no agencies/C2C - see notes below)
• ESTIMATED DURATION: 40h/week - Long term
• LOCATION: Remote - United States & Canada only (Time Zone: CST/CDT, EST/EDT | Full day overlap)
• HOURLY RANGE: Our client is looking to pay $25-$35/hr
• BRAINTRUST JOB ID: 8568
• EXPERIENCE: 3-5 years

THE OPPORTUNITY
Requirements
Role description
The Marketing Operations Manager will manage the marketing automation platform (Iterable) and related processes, technology, and workflows.
The right candidate has a hands-on approach, feels comfortable building and optimising programs in Iterable, and has experience managing operational aspects of the platform, such as database management and email compliance.
This role involves a combination of strategic and operational initiatives, and the Marketing Operations Manager will work cross-functionally with marketing, sales and IT partners to understand business requirements and translate them into action, optimising processes related to lead scoring and lead management.
Responsibilities
What you’ll be working on

• Assist key business partners in measuring the effectiveness of marketing campaigns and marketing automation programs
• Own end-to-end creation, deployment and maintenance of transactional email and notification campaigns across global markets that engage millions of users.
• Create documentation and training material that guides stakeholders on the setup and use of Iterable
• Proactively identify opportunities to optimize the use of the marketing automation platform, improving user engagement and overall marketing performance
• Project manage a programme from strategy, creation, experimentation, execution and reporting.
• Manage the day-to-day operations and governance of the marketing automation platform (Iterable), including database hygiene, data standardization and enrichment, email deliverability, and integrations
• Collaborate with marketing teams, sales and sales operations globally to determine and evolve marketing automation best practices

Skills

• Passion for Marketing Operations - always looking to improve the efficiency and effectiveness of Marketing through people, processes and technology
• Logical thinking and process driven - ability to design workflows, update processes, and solve complex issues
• Experience in building and executing email campaigns
• Collaboration - Ability to manage stakeholders and work with cross-functional teams
• 3+ years of hands-on experience in marketing operations, preferably B2B
• Proficiency with Iterable, and sytems it integrates with such as Segment is preferred
• Tech savviness - hands on experience with marketing automation platforms, event platforms, CRMs as well as other sales and marketing tools

Education

• Bachelor’s degree in marketing, business or related field
• Certification in MarTech systems highly valued

Apply Now!
C2C Candidates: This role is not available to C2C candidates working with an agency. If you are a professional contractor who has created an LLC/corp around their consulting practice, this is well aligned with Braintrust and we’d welcome your application.
Braintrust values the multitude of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.