Senior Analyst, Product Analytics

Senior Analyst, Product Analytics (1 year contract with benefits)

Is Analysis your passion? Do you love diving into data and discovering actionable insights? If so, AutoTrader has the role for you!

You will play a key role by leveraging expertise in product performance and customer-centric analytical projects. You will be a curious individual that will be responsible for gathering and analyzing AutoTrader sales/marketing/performance data for its online products, synthesizing with industry data and uncovering actionable insights allowing AutoTrader to achieve its organizational objectives. You will be a whiz at conducting analyses of digital product performance and customer value, explaining performance drivers and trends, identifying areas for improvement, and you will be confident in presenting your findings to internal stakeholders and executives.

Key Areas of Responsibility:

Business Analysis & Reporting:

Play a key role in analyses and establishing product and consumer centric KPI's; analyze their interdependencies and underlying drivers and develop an AutoTrader view of performance.

Produce analyses and interpretation of complex data aimed at supporting product development, product marketing, and sales efforts, providing context to trends and actionable insights.

Leverage analysis on AutoTrader website performance to develop next steps, and articulate findings to the business and provide business recommendations.

Marketing and Product Performance:

Design and lead analysis of product performance, product ROI, and quantifying the value AutoTrader products generate for its customers.

Lead efforts to develop and maintain product performance benchmarks, working with product owners to identify areas for improvement.

Participate in preparation and production of sales tools and training components necessary for the Sales team to better sell and understand the value of the products. Support data and analysis needs for new product development as necessary.

Data Knowledge:

Become familiar with AutoTrader product and market/industry data, specifically for online, and understand how it can be used to address business questions.

Work with Engineers and the Product team to provide reporting and website redesign recommendations.

Build from the ground up new reporting and analytical views using disconnected and disparate data sources to support new initiatives. Evolve and refine those efforts into long term performance management tools.

Other Analysis:

Participate in other corporate and marketing analysis projects as required.

Required Skills:

• Experience with data visualization tools (i.e. PowerBI, Tableau, etc.)
• 3+ years of experience in conducting and presenting analysis
• Strong understanding of Digital Analytics and Marketing Analytics
• Ability to identify key performance indicators from product plans and models, and influence stakeholder definitions for successful products
• Experience in developing requirements with critical thinking and problem-solving and formulating business metrics for reporting and analysis
• Experience with web analytics system (i.e. Google Analytics, Adobe Analytics, etc.)
• Experience with data/statistical tools an asset but not required (i.e. R, Python, etc.)
• Good communication skills: ability to present clear and concise results of the analysis to business stakeholders
• Must have strong proficiency with SQL and Excel
• Working knowledge of Office Suite Applications (Excel, PowerPoint, Word, Outlook).
• Demonstrated proficiency with large-scale relational database and BI reporting tools (e.g.SQL Server, BigQuery)
• Bachelor’s degree in Business, Computer Science, Engineering, Mathematics, related quantitative field, or equivalent work experience.

Required Experience:

• Critical thinking and exceptional problem solving skills.
• Ability to gather, analyze and synthesize data from various sources and present written assessments and recommendations.
• Ability to successfully work and partner across multiple functions in an organization
• Strong multi-tasking skills and ability to adapt to change.
• Experience creating new analyses from unstructured, new data sources
• Curiosity and Passion for complex data analysis and reporting.
• Ability to work with minimal guidance; self-starter.
• Strong oral and written communication skills.
• Exceptional attention to detail and ability to understand and articulate the “big picture."

What’s in it for you…

-We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

Fitness and wellness

-We provide discounts to nation-wide gyms, onsite gyms (when we’re in the office), an Employee and Family Assistance Program, as well as a virtual wellness program.

Benefits from Day 1

-Gym discounts

-Local in-office free gyms

-Employee and Family Assistance program

-Weekly virtual wellness events

-In addition to in-house training, we provide an annual lifestyle allowance of $1500 so you can grow your skills.

-Conferences & training budget

-Regular internal training programs

Financial planning

-Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.

Competitive salary

-Annual bonus structure

-3% CPP matching