Senior Manager, Marketing Campaigns

Job Type: Full Time

Function: Marketing

Address: 160 Bloor Street East, 11th Floor, Toronto, ON

Working Model: Hybrid

At Sephora Canada, we’re passionate about finding and sharing beauty in the world. Our constant innovation, our ability to see and lead trends, and our focus on providing an outstanding customer experience make us the most-loved beauty community and top of mind for every Canadian. We find beauty in our communities, in our differences, our experiences, and in the spirit of our employees.

About The Role

As the Senior Manager, Campaigns & Communications, you will play a key role on the SEPHORA Canada Marketing team as we fuel our purpose of changing the way the world sees beauty. Driving brand equity & preference, deepening client engagement, and exploiting competitive advantage through the development of insight driven coordinated campaigns to propel SEPHORA Canada’s strategies and growth initiatives is your mandate.

With responsibilities spanning across our Masterbrand, key commercial retail moments, and product and brand differentiators, you will bring these to life through integrated strategies and channels to deliver on SEPHORA Canada’s key priorities.

In this role you will report directly to the Senior Director, Integrated Marketing, and you will also have the opportunity to coach and lead two direct reports.

What You'll Do

Champion the SEPHORA Brand in Canada

• Captain North American leveraged programs, identifying and facilitating workstream deviations and support with key Canadian cross-functional team members.
• Support Sr. Director, Integrated Marketing through annual planning and marketing strategy development.
• Lead local category campaigns that complement the holistic North American activation calendar to drive local growth opportunities.
• Lead breakthrough Masterbrand campaign work driven by local Canadian insights and market opportunities from inception through to post-campaign analysis.

Drive Results

• Responsible for ensuring all campaign work algins with the brand, objectives and budgets Partners with market research, client-insights and analytics to establish objectives, measurement plan and analysis of all campaigns
• Continually develops and implements performance measurement activities to ensure maximum return on investment of marketing communications activities.
• Expertly develop and manage budgets, finding opportunities for efficiencies and continuous contingency planning.

Collaborate and Build Partnerships

• Be a critical liaison in North American content & campaign planning process – representing Canadian localization requirements
• Partner with cross-functional teams and Retails Operations on key seasonal and promotional campaign moments to deliver on-brand, client centric omni-channel communications
• Collaborate with the Diversity, Inclusion and Belonging team, holding self and team accountable, to actively and seamlessly integrate and accelerate the SEPHORA Canada representation and inclusion vision.
• Partner lockstep with Marketing team Project Managers to ensure seamless workstreams

Engage, Inspire & Help Others Grow

• Coach and feed the professional development of direct reports, while demonstrating and developing your competency of successfully motivating and working through others.

What You'll Bring

• A love of brand building, and a strong drive to keep SEPHORA as the #1 TOM beauty brand in Canada.
• A team player with the ability to thrive in a fast-paced, consistently evolving, high-growth environment
• Experience with Integrated Marketing approach to marketing plans and multiple marketing vehicles.
• Comfortably can navigate through complex organizational dynamics and constantly evolving processes confidently, while building partnerships to meet shared objectives.
• A pulse on culture and passion for breakthrough and innovative activations that change perceptions and behaviours of Canadians.
• Proven business acumen in understanding retail landscape, and effective marketing tactics across an omni-channel environment – with an ability to work at both a strategic and executional level.
• A natural curiosity, attuned to what’s happening in marketing and the world of beauty and lifestyle a plus!
• Familiarity and comfort working with established ideas to build out an integrated campaign, as well as starting from the ground up to create original campaigns tailored to local market trends and opportunities.

WHY YOU'LL LOVE WORKING HERE

• You’ll have access to the global community of luxury group LVMH (Louis Vuitton Moët Hennessy) for endless career opportunities.
• You’ll be part of a unique culture and family of passionate and inspiring individuals.
• Benefits you can mix and match, depending on your needs.
• Access to our Well-Being@Sephora program to support your mental, financial, physical, and social well-being
• Employee Assistance Program services for those times you need extra support.
• And of course, there’s our incredible swag – free product gifts throughout the year and tons of discounts with our brand partners.
• Holidays, time off, functional Friday hours and flexibility to support work-life balance.
• You’ll work alongside the best talent in the industry – people you’ll be proud to work with.
• You'll have the opportunity to support causes through our Gift of Giving Program (matched donations through Benevity), donations of funds for volunteer time and offering and much more.

Sephora Canada strongly believes in equal opportunity when it comes to employment and advancement. Our goal is to be inclusive, diverse, and representative of the communities where we work while creating an environment where every person can belong, grow, and build a beautiful career. This commitment applies to all candidates and employees regardless of race, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, age, and/or any other diversity dimensions. Requests for accommodation due to a disability (visible or otherwise), other protected characteristics or other reasonable circumstances can be made at any stage of the recruitment process and during employment by contacting our People team.