Senior Manager, Enterprise Customer Marketing

Company Description

Work smart, have fun and make an impact

EcoVadis is the leading provider of business sustainability ratings. Our solutions are backed by an international team of experts and powerful technology. We analyze data and build sustainability scorecards that give companies actionable insights into their environmental, social and ethical risks.

Why apply to EcoVadis? Be a part of the global sustainability change in business. Grow your career. Work with extraordinary people. Feel valued for your contribution.

Learn more about our team and culture on EcoVadis careers page.

If you have questions about the company or open roles you can chat with an insider.

To fuel our expansion, drive market success, and achieve sustainability impact at scale, we are seeking an enthusiastic and dynamic Senior Manager for Enterprise Customer Marketing.

In this role, you will focus on the post-purchase stages of the customer journey to help deliver strategic programs and communications that onboard, increase adoption, renewal and upsell, and ultimately advocacy and lifetime value for our enterprise customers.

This role is responsible for designing a “Tech First” approach for customer engagement across the end to end customer journey.

Working with Product and Customer Success teams, you will architect and deliver customer interventions across various customer touch points to engage customers and drive adoption. These interventions can take various formats eg: targeted campaigns, written or video content, webinars, newsletters, or other digital interventions.

You will conduct research and analysis, and use data insights to garner a deep understanding of customer pain points, adoption gaps, and segment needs. As well as, create and monitor dashboards to determine the success of the programs you design and implement.

This role is a key liaison with internal teams such as product, customer success, digital marketing, content, design, branding, web development, and legal. Experience in Customer Journey, campaign development and management, content development, and digital marketing is required.

In this role, you will:

• Collaborate with Digital Marketing, Product, Customer Success, and Solutions Marketing teams to drive initiatives
• Maintain knowledge of industry best practices and new technologies and recommend innovations that enhance operations or provide a competitive advantage to the organization
• Map and design the end to end digital customer journey to engage customers throughout their lifecycle
• Define and implement a customer market strategy for enterprise customers
• Use data and analysis to understand customer pain points, engagement, customer experience and determine recommendations to address opportunities for improvement
• Input into cross business initiatives where customer marketing / voice of customer input is required
• Develop segmented customer journeys for new solutions and customer tiers
• Engage key stakeholders at all levels across the organization to ensure alignment and successful rollout of strategy
• Align customer marketing focus and resources with strategic business objectives
• Manage all enterprise customer communications to ensure a positive customer experience / engagement
• Continually identify and implement new opportunities throughout the customer journey for adoption, optimization, expansion
• Develop and implement a broader customer engagement strategy which supports and creates brand affinity, and network engagement
• Develop and implement metrics and dashboards to understand customer behavior and customer experience
• Create content, campaigns, other interventions to drive engagement throughout the customer journey
• Editorial oversight of all customer marketing content including creating content

Qualifications

• Experience managing and coaching a team member to reach identified targets
• The ideal candidate should be a self-starter and independent, while still able to excel when working with others across functional teams
• Strong verbal, written, interpersonal and presentation skills
• Experience in designing and executing successful tech-first customer journeys
• Culturally sensitive and able to manage cross-functional initiatives across geographies and working styles
• Native English language writing proficiency required
• Minimum 7 years of Customer Marketing experience, with a focus on digital marketing and product adoption
• Experience with scaling a tech company a plus
• Knowledge and experience with personas, customer journeys, customer experience, and customer journey touchpoints
• Experience developing data-driven strategy
• Meticulous attention to detail
• Have a discipline of project management in structuring and tracking work
• Tech stack: Salesforce, Hubspot, Miro, Pendo, Uberflip, Wistia, Google suite
• Experience in end to end campaign development and marketing automation

Additional Information

Start date: ASAP

Additional Information

• Full-time
• Preferred EST or CET time zones

In return for your expertise and energy, we offer:

• Home office allowance program
• Life Insurance, Critical Illness, Accidental death, long-term disability insurance
• Flexi-time
• Virtual and in-person team building events
• Employee referral bonus policy
• Paid employee volunteer day
• Work from home & work from anywhere policy
• Base salary + variable compensation plan
• Health, Wellness, and Dental Benefits
• Opportunity to work in a truly international atmosphere
• Access to online learning library
• Free virtual Yoga/Pilates

Don’t fit all the criteria but still think you’d be a good candidate?

Please apply anyway to give our hiring team the opportunity to assess your skills and to learn more about what you could bring to EcoVadis. We’re interested in hiring capable people, regardless of professional and educational background.

Can the hiring process be adjusted to suit my needs? Yes.

We want everyone going through the hiring process with EcoVadis to feel confident that you are able to demonstrate your full potential. We welcome applications from disabled people, people with long-term health conditions, and neurodiverse candidates. If you need any adjustments, including the provision of interview questions, please let the hiring team know.

Our team’s strength comes from everyone’s uniqueness and is founded upon mutual respect.

EcoVadis commits to equity, inclusion and reducing bias in our hiring processes. EcoVadis does not accept any form of discrimination based on color, national or ethnic origin, ancestry, citizenship, religion, beliefs, age, sex, gender identity, sexual orientation, neurodiversity, disability, parental status, or any other protected characteristic that makes you unique. In your application, we encourage you to remove personal information such as: photographs, marital status, number of children, religion, gender, residential postal code, university graduation date, past medical or parental leave(s) taken, nationality (instead, please state if you are legally eligible to work in the job region/country), university name (instead, please state any degrees obtained and the study major).