Senior Marketing Manager, Baby Food

A Little Bit About Us

We are the worldwide leader in early childhood nutrition, combining products, educational resources and services to encourage the early establishment of healthy eating habits from birth to preschool.

Position Snapshot

Business area: Nestlé Canada

Job title: Senior Marketing Manager, Baby Food

Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8; Hybrid

Benefits

• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
• Bonus eligibility
• Flexible and hybrid work arrangements
• Additional discounts on a variety of products and services offered by our preferred vendors and partnerships
• Four weeks of Vacation and five personal days (Personal Paid Holidays)
• Company matched pension plan
• Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
• Excellent training and development programs as well as opportunities to grow within the company
• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
• Access to Educational Assistance & Tuition Reimbursement

Position Summary

Are you a consumer obsessed marketer that strives to build meaningful brands through data-powered insights? Do you have a growth mindset and are looking for your next challenge to reinvent a global iconic brand? Do you love cute babies and toddlers and want to help nurture their growth and development everyday??? If so, we want to talk to you.

We are looking for a seasoned Senior Marketing Manager to lead a team of marketers responsible for our Baby Food portfolio. This role will be responsible for identifying and building marketing, brand, and innovation strategies that drive profitable growth and brand health. This position is based at our North York location, reporting into the Marketing Director of Maternal and Early Childhood.

A day in the life of a Senior Marketing Manager:

• Innovation Lead: Accountable for the development of an aligned 3-year I&R plan across the portfolio . Responsible for prioritizing I&R and resources based on consumer, technical, and financial validations, and results in Bigger, Bolder, Better launches/renovations. Work collaboratively with Retail Sales team to ensure commercial success. Accountable for the outcome and quality of launch. Support the Maternal and Early Childhood team in strategic growth expansion along the full parenting journey.
• Brand Builder: Build great brands (including the iconic Gerber brand) through translation of insights to action. Accountable for the definition & understanding of the target consumers, ensuring key consumer insights are developed and consumer perceived value is defined. Develops or applies (locally aligned or global) Brand Essence. Ensures team is creating compelling consumer communication and effective media strategies across all relevant touchpoints.
• Coach/Mentor: Lead and coach direct reports, actively communicating expectations and providing regular feedback. Works with each team member to build appropriate development plans and ensures that the training activities achieve agreed upon objectives. Act as a marketing role model on the Maternal and Early Childhood marketing team.
• Money Manager: Accountable for PFME allocation and team management to maximize ROI, market share, and brand health across the product portfolio
• Entrepreneur / General Manager: Accountable for the development of the short- & long-term brand and Marketing strategies and collaboratively work with internal/external cross-functional teams and agencies to execute best-in-class plans that deliver on financial targets. Regularly track plans against aligned KPI’s and pivot when necessary. Act as a marketing functional lead when exploring and building new manufacturing capabilities.

What will make you successful?

• Passionate people leader that can provide strong coaching
• Proven ability to navigate through strategic complexity and ambiguity
• Strong business acumen and strategic thinking with proven track record
• Experience in dealing with complex regulatory categories and managing broad spectrum of projects.
• Highly analytical with a demonstrated ability to synthesize data and draw meaningful connections to develop clear & compelling strategies
• Minimum 8-9+ years of successful and progressive Marketing experience, in Consumer Packaged Goods (CPG) or Foods. Previous experience in baby-focused categories is considered an asset.
• Ownership mindset with a passion for driving results and building strong consumer-centric brands
• Strong communicator and story-teller to be able to influence all levels of the organization
• Completion of a University Degree in Business MBA preferred) or Marketing focus and/or equivalent combination of education and experience.

We have a friendly, supportive team with a coaching and mentoring environment. There are real opportunities for future development and progression – this really could be a move towards the exciting marketing career you’ve always wanted.

What You Need To Know

We will be considering applicants as they apply, so please don’t delay in submitting your application.

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.