Marketing Manager Jobs

Our well-established client in Woodbridge has partnered with Kelly Services to recruit for a Marketing Manager to join as a fulltime member of their team. If you are looking to work for a company that will exceed your expectations and values employee relationships, please consider the following position details. This is a great opportunity gain valuable experience while working for a dynamic organization.

The client is seeking an experienced Marketing Manager to implement and manage a formal Marketing strategy, including Marketing and Communications, for corporate and brand development, and wholesale business units for the food chain across Canada and the US.

Duties and Responsibilities:

• Manage customer-driven new product development, from expectation to alignment, innovation, through to presenting product concepts to retail and industrial buyers
• Increase presence and market share by promoting our products (commodities and blends) into food applications i.e., food service
• Arrange regional consumer product trials as part of R&D process
• Source Marketing Agencies for the execution of brand/product plans (i.e., Packaging, Graphics, including marketing initiatives etc.)
• Oversee promotional materials and programs, company website and social media presence while adhering to governance standards and compliance with regulations
• Create short and long-term marketing/product plan and budgets for various market groups (industrial, foodservice, retail), by determining plan requirements, researching competitive analysis, conducting SWOT analysis and current business reviews
• Participate in the development of annual marketing plans and deliver corporate growth and target profit objectives
• Manage sales tools. i.e., sell sheets, marketing calendars, etc. to help facilitate sales growth
• Participate in developing an integrated marketing plan to maximize use of ingredients and materialize on branded product development, co-packing, private label, and wholesale opportunities
• Launch new products while defining guidelines for building brands including enhancing product and corporate brand proposition through strategic showcases / events
• Research new product ideas by consulting with customers, reviewing trade information, and utilizing research to provide input for new product formulations/ ingredient blends and customers for future growth opportunities
• Establish action plans enabling Account Management and R&D teams to track product development projects and customer opportunities
• Create presentations for customers that target their growth strategies
• Research customers and competitors, market trends and market intelligence
• Provide idea and inputs on product specifications – design, colour, packaging
• Lead new product launches from development to launch
• Devise pricing strategy for different markets / consumers
• Define guidelines for corporate brand, increase organization brand evaluation through structured branding and communication initiatives

Qualification Requirements:

• Ability to travel on occasions where in-person to showcases and trade shows
• Digital content creation and management, including tracking marketing results and ROI
• Marketing operations and corporate communications roles
• Excellent writing and communication skills a must
• Bachelor’s degree in marketing management or related field required
• Experience from industrial, production environment, food manufacturing an asset
• Proficient in MS Office Programs
• 7+ years of experience in progressively responsible marketing strategy,

If you meet the requirements and are interested in joining our team, please submit your application along with your resume. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

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About Kelly®

At Kelly, we’re always thinking about what’s next and advising job seekers on new ways of working to reach their full potential. In fact, we’re a leading advocate for temporary/non-traditional workstyles, because we believe they allow flexibility and tremendous growth opportunities that enable a better way to work and live. Connecting great people with great companies is what we do best and our employment opportunities span a wide variety of workstyles, skill levels and industries around the world.

Kelly is an equal opportunity employer committed to employing a diverse workforce and providing accommodations for people with disabilities in all parts of the hiring process as required under its Employment Accommodation Policy. Kelly will work with applicants to meet accommodation needs that are made known to Kelly in advance.