Manager Channel Transformation [Td Bank]

Company Overview

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Department Overview

As part of TD's Canadian Marketing Strategy and Enablement team, the Channel Transformation team is responsible for supporting marketing across owned channels with a focus on Branch and ATMs. Our team consists of strategic leaders that work closely with our channels across a range of transformation programs. We support our Marketing and Business teams in communicating in our owned channels and will be placing a further emphasis on measurement and driving increased sales and key objectives. We have an unrelenting focus on delivering legendary customers and colleagues experiences and support bringing the brand to life across our owned channels.

Reporting to the Senior Manager, the Manager of Channel Transformation is passionate about Channel experiences and creative. You are experienced working across a range of mediums like signage, clings, digital, print and well versed in customer and colleague communications. You have experience in measurement of programs and a passion for using data to optimize programs. You will be accountable for supporting delivery of programs and supporting implementation of key performance (KPIs) and objectives and Key Results (OKRs) for our team and partners.

Key Accountabilities

• Works closely with our owned channel business and marketing teams to establish and deliver business objectives like KPIs, sales, channel migration, education, merch effectiveness for marketing.
• Collaborate closely with channel partners to identify and influence Business and Marketing decisions to deliver against objectives and metrics.
• Has an understanding of overall communication strategy in channels to balance brand, community, product and personalized messaging and how best to measure.
• Understands measurement approaches, KPIs and OKRs to support channel and marketing teams
• You are highly strategic and collaborative and can build relationships at all levels across teams.
• Lead and or support the development of programs and activities to support brand and transformational initiatives conducting functions such as integrated marketing planning, marketing communications, creative services, or non-marketing specific functions such as, but not limited to, project management, business management and governance, or data and analytics.
• Stay on top of industry trends, innovation and technologies pertaining to channels, brand and customer experience.
• Works closely with our owned channel business and marketing teams to elevate the brand experience for our customers across channels with a focus on measurement and alignment/delivery of KPIs/OKRs.
• Ability to report back on achievements and recommendations.
• Supports test and learns for key programs across channels and develops and supports measurement of KPIs/OKRs.
• Identify opportunities to integrate the optimize non-targeted marketing across channels to support ideal customer experience and to drive measurable change.
• Support driving transactions to appropriate channel for first time right customer experience.
• Collaborate and engage other teams across the organization including Enterprise Real Estate, Channel, Business and Marketing on strategic programs.
• Support channel innovation via test and learn, iterative design and small-scale tests to prove our theories and optimize programs ahead of full roll-outs and to capture learnings that can be applied on a go-forward basis.
• Build and maintain close working relationships with key internal and external partners to understand priorities, opportunities and challenges.

Requirements

• Expert knowledge of technical processes, procedures, tools and technologies and project management methodologies
• Over 7 years of relevant experience
• Integrated knowledge of business, operational functions, methods and regulatory requirements to solve complex problems and develop new solutions
• Strong communications skills and organizational awareness to communicate difficult concepts, coordinate effectively with increasingly senior shareholders and integrate work with other areas
• A dynamic leader with robust organizational and team management skills to work with a team and handle multiple priorities a fast-paced environment
• Undergraduate degree or relevant professional certifications, designations, or equivalent required

Additional Information Hours37.5Inclusiveness

At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.