Director, Institutional Marketing Jobs

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.
Working Arrangement
Hybrid

This is a hybrid role based out of our Toronto, Boston or London, UK offices.
In this role, you’ll be accountable for the execution of global marketing campaigns across the institutional channel. Working collaboratively with the content owner and the media buying team, you will provide guidance and expertise to layer in both digital and traditional media spend and ensure that our target audiences are being reached efficiently and effectively. With a focus on ensuring campaigns have global reach across both public and private markets, you’ll be accountable for campaign visibility, proposing buy plans globally, reporting against critical metrics and adjusting the promotional plan as needed.
A strong understanding of media planning and cross-platform integrated media strategy for both digital and traditional campaigns is required. Experience in investment management and/or financial services is an asset. You will have exposure across divisions and levels of the organization, and accordingly, be comfortable dealing with a wide-cross section of collaborators.
Main Duties And Responsibilities

• Ensure timely execution and delivery of multiple campaigns to internal clients; delivering above-expectation, on-time and on-budget.
• Oversee execution of global campaigns
• Familiarity with comprehensive integrated strategy approaches analytical and empirical media planning tools.
• Develop a comprehensive reporting framework to gain advanced insights into the effectiveness of each media platform, individually and holistically.
• Implement a playbook for global marquee content campaigns.
• Serve as a platform expert across established and developing digital and traditional media channels with the ability to advise the media buying team on targeting capabilities, creative formats, and buying methods.
• Partner with the marketing intelligence and analytics teams to measure and track digital media metrics and ROI against targeted outcomes, driving actionable recommendations and insights 
• Stay apprised of industry competitors’ content and campaigns as well as time sensitive industry topics.
• Oversee the calendar of industry sponsorships and publications; provide recommendations of target events and publications
• Build and maintain strong relationships and processes with legal and compliance teams’ Collaborate with these teams to develop creative solutions to scale content and digital tools to drive efficiencies.
• Create the media strategy including targeting, platforms, creative formats, and budget allocation.
• Establish a strong collaboration network with marketing partners and subject matter experts to complete global marketing campaigns across public and private markets as well as key publications such as Global Intelligence and Global Macro Outlook.
• After content is developed, ensure global campaign visibility and be accountable for approvals, syndication across websites, promotional activities and digital campaigns.

Qualifications And Experience Required

• Experience with project management and project management tools
• Strong cross-functional leadership skills, comfortable managing and communicating with multiple internal and external collaborators; ability to advocate and influence without direct reporting line authority
• 10+ years dynamic work experience in a marketing function, or in a related field
• Strong analytical toolkit. Comfortable gathering and digesting data and crunching large data sets across various media platforms.
• University or college degree in marketing, communications, public relations or journalism / media.
• Understanding of both digital and traditional media, how it fits as part of an overall integrated marketing strategy and across the consumer journey
• Hands-on solid understanding of Google Ads, Facebook Ads, LinkedIn Ads and Google Marketing Platform
• Experience working in financial services, asset or investment management is preferred in planning and driving campaigns
• 5+ years of experience working in digital media across all channels (search, social, programmatic, video etc.)
• Experience managing large to medium scale projects and planning multi-channel media for large budgets
• Thrives in a global virtual team structure spanning multiple time zones and cultures
• Strong understanding of media performance measurement (e.g. MMM or MTA’s) and web analytics platforms

What motivates you?

• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You do what is right, work with integrity and speak up.
• You thrive in teams and enjoy getting things done together.
• You take ownership and build solutions, focusing on what matters.
• You obsess about customers, listen, engage and act for their benefit.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What can we offer you?

• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• A competitive salary and benefits packages.

Our commitment to you

• Championing Corporate Citizenship We build a business that benefits all collaborators and has a positive social and environmental impact.
• Values-first culture We lead with our Values every day and bring them to life together.
• Boundless opportunity We create opportunities to learn and grow at every stage of your career.
• Delivering the promise of Diversity, Equity and Inclusion We foster an inclusive workplace where everyone thrives.
• Continuous innovation We invite you to help redefine the future of financial services.

Every career at Manulife/John Hancock provides the opportunity to learn new skills and move your career forward. Ready to make an impact somewhere? What are you waiting for? Apply today.
About John Hancock And Manulife
John Hancock is a unit of Manulife Financial Corporation, a leading international financial services group that helps people make their decisions easier and lives better. We operate primarily as John Hancock in the United States, and Manulife globally, including Canada, Asia and Europe. We provide financial advice, insurance and wealth and asset management solutions for individuals, groups and institutions. Assets under management and administration by Manulife and its subsidiaries were CAD$1.3 trillion (US$1.1 trillion) as of June 30, 2021. Manulife Financial Corporation trades as MFC on the TSX, NYSE, and PSE, and under 945 on the SEHK. Manulife can be found at manulife.com.
One of the largest life insurers in the United States, John Hancock supports more than 10 million Americans with a broad range of financial products, including life insurance, annuities, investments, 401(k) plans, and education savings plans. Additional information about John Hancock may be found at johnhancock.com.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].
Salary & Benefits
The annual base salary for this role is listed below.
Primary Location
Toronto, Ontario
Salary range is expected to be between
$100,500.00 CAD - $180,900.00 CAD
If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.