Ecommerce Customer Marketing Manager

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Title: eCommerce Customer Marketing Manager

Date: Jul 14, 2023

Location:

Toronto, ON, CA

Requisition ID: 27456

A Career in Beer and Beyond:  

Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments.  We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.   

We are Talent Brewers with our culture routed in our core Values. We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture.  We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities. So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.  

In the role of eCommerce Customer Marketing Manager working in Toronto, Canada you will be part of the Molson Coors Beverage Company’s Commercial Center of Excellence. This person will elevate the role of ecommerce through training, best practices and working collaboratively with the brand and customer teams as well as eCom customers, to implement Molson Coors’ eCommerce strategy and deliver growth in online sales and omnichannel impact to overall sales.

This position reports to the Sr. Manager, Shopper Marketing and works closely with the marketing and customer teams to integrate ecommerce in to how we activate our brands at the customer level.

The Responsibilities

• Partner with Shopper Insights team to develop and action channel-centric research plans that provide actionable, compelling shopper insights that can shape our strategy and support our shared ambitions with customers
• Establish campaign KPIs and track them in order to continue to optimize plans.
• Develop, lead and present ecommerce strategies across priority customers, and work cross functionally with brand, customer solutions and key account teams, as well as externally with our agencies, to deliver plans that support these strategies
• Work with Digital/Media team, brand and customer teams to increase effectiveness of shopper media.
• Act as a thought-leader and go-to expert on eCommerce strategy and execution, while establishing in house capabilities within the commercial organization
• Oversee fundamentals of the digital shelf

The Other Qualifications

• Strength in cross functional integration, communication and influence.
• Must be able to communicate effectively verbally and in writing, in English
• At least 5 years’ experience in CPG eCommerce, digital and / or marketing
• You are curious about the evolving digital landscape
• You are confident, organized, and competent. You have experience building and executing omnichannel shopper marketing, digital media or commerce plans
• You love a challenge. You complete complex projects quickly and adeptly with your understanding of the business priorities. You act with appropriate urgency to various market events and trends that require a quick turnaround in plans and strategy
• You have a bachelor’s degree in Business Administration, Marketing, or another relevant field
• Proficient in Power Point & Excel

Work Perks that You Need to Know About:  

• On site Pub , access to cool brand clothing and swag, top events and, of course... free beer and beverages!  
• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities   
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Engagement with a variety of Employee Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization 
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are  
• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences  
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, 401k option with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
• Flexible work programs that support work life balance including a hybrid work model of 3 days in the office

#LI_Hybrid

At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.