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Ecommerce Senior Analyst Jobs
Company | Spin Master |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Consumer Goods |
Expires | 2023-10-06 |
Posted at | 7 months ago |
Please Note: If you are a current Spin Master employee with access to Workday, apply to this job via the Workday application.
Follow us on Instagram and Twitter @SpinMaster to stay up to date on Spin Master career opportunities.
We do appreciate all interest; however only those selected for interview will be contacted.
- Knowledge of CPG or Retail reporting expectations and retailer standards and operational practices
- Monitor, analyze and report on effectiveness of off-site marketing tactics to drive traffic and conversion to partner site product detail pages and brand stores.
- Work with eCommerce marketing team, local market, and digital marketing COE to design execute data-driven reports and insights to accelerate efficiency effectiveness of performance marketing.
- Develop key insights into customer behavior, using analytical frameworks and methods to identify opportunities for acquisition and LTV growth.
- Build, onboard and utilize reporting from Amazon Marketing Cloud
- Track and measure social and influencer marketing on ecommerce traffic and conversion in partnership with local marketing and digital marketing COE. Create standardized template for markets to share information.
- Create and distribute standard ecommerce retail media performance and shopping behavior reports for all markets on a regular basis with an emphasis on key actionable insights for commercial and marketing teams to deploy.
- Ability to think critically and understand relationships from different data sources and timelines.
- Be a tech stack super user with key programs such as Stackline, CIQ, Pacvue,Analytics Index and Keepa Proactively collaborate with key tech partners to deliver reporting and insight capabilities.
- Work with an entrepreneurial mindset to uncover opportunities and identify risks by diving into ad hoc analytics in all facets of the eCommerce flywheel, where required, including digital shelf components (ratings/reviews, content), selection strategy and inventory factors.
- Inform and assist our eCommerce Marketing and retail media performance and strategy to drive efficiency and efficacy with timely advertising analytics and insights related to ad-attributed sales, ROAS/iROAS, Share of Voice, Impressions, and CTR for all ad types while connecting to our commercial objectives and an understanding of consumer shopping behavior trends. A key objective of the analytics will be to hold our eCommerce Retail media partners accountable to trends and commercial objectives in execution.
- Become a leader and subject matter expert on future capabilities including developing Amazon marketing reporting/insight capabilities.
- Assist with predictive modelling around traffic and building long-term eCommerce commercial and retail/performance marketing media plans in collaboration with eCommerce team members.
- Monitor, analyze and report on key competitive organic and paid visibility tactics and effect on Spin Masters share of voice and performance marketing effectiveness.
- Deliver analytics and insights into eCommerce Shopper Journey and Behavior Analytics by utilizing various data sources to connect the dots:
- Highly proficient technical skills in Excel, other Microsoft Office programs, and preferably SQL, Python programming skills.
- Strong analytical ability and problem-solving skills with an ability to formulate actionable insights
- Proven history of data-driven major eCommerce Analytic experience, preferably with key ecommerce retailer partners, Amazon US/CA/EU, Walmart, and Target.
- Ability to tell stories with data and find new opportunities to use data to drive results.
- Experience using eCommerce SaaS products such as CommerceIQ, Stackline, Pacvue, Analytics Index, Helium10 and Keepa.
- 4-6 years of related sales/eCommerce analyst experience; with a minimum of 2 years in eCommerce
- Comprehensive Benefits
- Growth and Career Opportunities
- Flexible Work Hours
- Other fun Perks!
- Innovation, Collaboration and Fun
Follow us on Instagram and Twitter @SpinMaster to stay up to date on Spin Master career opportunities.
We do appreciate all interest; however only those selected for interview will be contacted.
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