Marketing / Brand Specialist – Food

Marketing / Brand Specialist – Food

Langley, BC

Our client is a leading distributor in the CPG industry. They have partnered with Lock Search Group to recruit for a Marketing / Brand Specialist to join the team at their Langley, British Columbia location. They are seeking a senior marketing professional with the ability to manage multiple brands. This individual will play a crucial role in developing and executing strategic marketing initiatives.

Key responsibilities include creating and implementing marketing campaigns, conducting market research, analyzing consumer trends, and driving brand awareness and customer engagement. The successful candidate will also manage partnerships/ sponsorships and work closely with other agencies. To be successful in this role, you will need to be able to manage multiple tasks and competing priorities, as well as work with a diverse group of people.

Responsibilities:

• Assist in developing and implementing brand strategies to drive brand awareness, customer engagement, and sales growth.
• Collaborate with internal teams such as product development, sales, and marketing, to ensure effective product launches and integrated marketing efforts.
• Support the management of brand budgets, ensuring optimal allocation of resources for maximum impact.
• Support the creation and execution of marketing campaigns, ensuring consistency with brand guidelines and messaging.
• Assist in the development of compelling marketing content for various channels, including social media, website, email campaigns, and promotional materials.
• Conduct market research to identify consumer preferences, market trends, and competitor activities, providing valuable insights for brand positioning and marketing initiatives.
• Monitor brand performance and track key metrics, providing reports and recommendations for continuous improvement.
• Stay updated on industry trends, consumer behavior, and emerging technologies, applying relevant insights to enhance brand strategies.

Qualifications:

• Previous graphic design touchpoint and digital experience would be an asset.
• Prefer a post-secondary education (degree or certificate) – with a focus in Marketing or Communications.
• Proficiency in using marketing tools and platforms such as CRM, email marketing software, social media management tools, and analytics.
• 3-5 years in a Marketing Specialist or similar role (ideally within the food or beverage industry).
• Demonstrated ability to develop and execute successful marketing campaigns across various channels.
• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and work effectively in a fast-paced environment.
• Strong understanding of marketing principles, consumer behavior, and market research methodologies.
• Excellent written and verbal communication skills, with the ability to create compelling content for different marketing mediums.
• The ability to multitask / wear many hats is also important.

If you’re a Marketing/ Brand Specialist looking to grow their career, who checks all of these boxes, please send your resume to Jackson Stewart using the “Apply” button.

https://www.linkedin.com/in/jackson-stewart-74898a27/

Thank you in advance for your interest, only individuals deemed to have the skill set and experience to fit the role will be contacted. Applicants must be legally entitled to work in Canada without sponsorship.

Lock Search Group is a National Executive Recruitment firm with 11 offices in Canada and one in the United States, a staff of more than 30 Consultants and Associates, and expertise in 11 major disciplines. Our mission is to provide exceptional Recruitment and Consulting Services to clients and candidates. We apply our experience and expertise to deliver solutions with a personalized approach that focuses on clients’ needs and candidates’ goals.