Marketing Brand Specialist Jobs

Join us on our mission to empower every student in their learning journey from Kindergarten to post-secondary transition by providing first-rate products!
About SpacesEDU
SpacesEDU is a core product developed by myBlueprint (www.myBlueprint.ca) - a leader in K-12 EdTech tools used by 1+ million students across Canada. We create best-in-class digital portfolios and career/life planning tools to support student success and documentation of learning.
We're proud of what we’ve built in Canada, and are excited to leverage our know-how, experience, and capabilities to drive the success of our newest product, SpacesEDU!
SpacesEDU is a digital portfolio and assessment platform that showcases student growth and learning in and out of the classroom. You can learn more at http://www.SpacesEDU.com.
Come grow your career with us!
About The Opportunity
Reporting to our Director of Growth & Partnerships, the Marketing Brand Specialist has a proven passion for education technology and building relationships with education decision makers and influencers.
Your main objective is to identify the most effective strategies for uncovering and qualifying new SpacesEDU leads. You will play an important role executing on our content marketing strategy to build brand awareness. You will be responsible for designing SpacesEDU’s event and conference strategy as well as executing it. So, get ready to roll up your sleeves and put your smile on! We’ll experiment, fail (it’s okay!), and discover how best to create content and connect with education stakeholders looking for a solution just like SpacesEDU.
If you are passionate about Education Technology and are interested in providing solutions to improve student success, then this role could be a perfect fit for you!
What You Will Do

• Collaborate with Sales, Marketing, and Product teams to refine messaging, optimize strategies/campaigns, and improve the overall sales process
• Coordinate and execute on quarterly “value add” webinars to drive engagement with prospects and educator users
• Identify core marketing objectives for event and conferences and use analytics to measure and report on the effectiveness of our team’s efforts
• Build and nurture relationships with decision makers and influencers
• Explore unique and creative approaches to finding new leads/prospects
• Stay up-to-date with K-12 education industry trends and emerging technologies to identify new opportunities for growth and to develop content and conference themes
• Qualify leads generated by marketing campaigns, conferences and events, website visits, and other sources
• Create content across various formats to help boost brand awareness and establish SpacesEDU as a thought-leader in the EdTech industry: podcast, blog posts, case studies, landing pages, webinars, and videos
• Plan, attend, and execute an event and conference strategy to generate leads and build relationships

What An Ideal Candidate Will Have

• Strong communication, presentation, storytelling, and creative thinking skills
• Bachelor's degree in education, business, marketing, journalism, communications, or a related field
• 1-3 years of experience in Business Development or Content Marketing, preferably in the edtech industry
• Proven experience with DIY video content creation and tools
• Experience attending and presenting at conferences or trade shows
• Exceptional writing skills with demonstrated ability to craft content that drives awareness, education, and conversation of prospects
• Ability to work independently and as part of a team

Our Team
Our team is full of talented and purpose-driven people who are dedicated to making an impact in the education technology industry. We are incredibly proud of the work we do and we care a lot about the students and educator partners that we work with. The core values we live by are: we take ownership, we make each other better, we invest in constant improvement, we embrace the adventure, we prioritize communication, and we want to be here!
Benefits & Perks

• Competitive base salary and bonus
• Monthly team events (virtual for now!)
• Flexible vacation days plus paid time off between Christmas to New Year, with additional vacation days earned annually
• Comprehensive health and dental coverage
• Employee-led committees (Wellness, Events, Giving Back)
• Growth opportunities
• Personal learning and development fund of up to $1,000 per year
• Quarterly Wellness days throughout the year to rest, relax, and take care of your mental health and well-being
• Flexible working arrangements

Remote Work
We are open to remote candidates in Canada and the US for this role and will work with you to ensure you receive the required equipment needed to work comfortably and productively from home - you will just need a stable internet connection.
If you are located in Toronto or surrounding areas, we also have physical office space available in Downtown Toronto. We host regular in-office days for connecting and collaborating with colleagues and strongly encourage our local team members who enjoy working in-office to come in as much as they would like!
Our Hiring Process
Every new hire will have a huge impact on our organization, so we take both the hiring process and the candidate experience seriously - we know that an interview goes both ways! We will keep an open line of communication throughout the process and ensure there is time at the end of all interviews for candidates to ask any questions.
Our Hiring Process Will Generally Follow This Format

• A virtual interview with the Hiring Manager to go over your background, the position, and the organization in more detail; we’ll dive deeper into the job-specific and technical components of the role, as well as behavioural aspects.
• A final interview with the Hiring Manager and other member of the Growth & Partnerships team to get to know each other better on a personal level and determine culture fit.
• We extend an offer and you join our team! Offers will be contingent upon successful reference checks and background checks.
• An introductory phone interview with our People team to discuss the opportunity in more detail; we’ll learn more about you and you’ll learn more about us!

Please note that all interviews are being conducted virtually at this time via Zoom.
At myBlueprint, we are committed to building and fostering a workplace where our employees feel included, valued, and heard. We aim to have a barrier-free recruitment and selection process and will work with applicants requesting accommodation at any stage. We embrace the diverse perspectives and experiences from all backgrounds and encourage interested candidates to apply, regardless of race, gender, age, sexual orientation, marital status, citizenship, disability, national origin, or any other protected status. If your experience does not 100% match the job description, or if you are unsure about whether or not you qualify, we still encourage you to apply - there are many pathways to a successful career, and we would like to hear about yours!
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