Brand Marketing Lead - Events & Activations

The main purpose of this role will be to create and produce highly engaging events and experiences that increase brand visibility and grow our audience.

We are looking for a brand marketing lead who is excited by the opportunity to create brand love through experiential marketing. From local community events to large-scale activations, they have the ability to translate the Lush brand into memorable, immersive experiences for existing and potential customers. They’re a highly organized and solutions-oriented marketer who thrives under pressure — leading cross-functional teams to deliver impactful events that increase brand awareness, enhance brand perception and strengthen loyalty within the Lush community.

Core RESPONSIBILITIES will include:

Strategy & Planning

• Map the role of events and activations in the customer journey and collaborate with the brand marketing team to produce omnichannel promotional strategies
• Lead the development and implementation of the marketing strategy for globally-driven initiatives launching in North America, such as concept shops and Lush Spa
• Own, develop and implement an annual experiential marketing strategy for Lush North America, including but not limited to pop-up events, brand activations and community events
• Develop and propose opportunities to execute in-person events to support business goals and/or campaigns, product launches and other business initiatives
• Leverage consumer insights and data to develop project briefs for cross-functional teams
• Identify opportunities to build community and drive word-of-mouth awareness through brand activations or experiences in key target markets

Collaboration

• Delegate tasks to the brand project manager, marketing coordinator and external vendors as needed to support event production
• Work closely with the UK events team to adapt global strategies for the North American market
• Build relationships with external agencies or vendors aligned with Lush’s values to create a support network for event execution
• Work in partnership with the brand marketing and publishing teams to support campaigns, product launches and brand initiatives
• Provide strategic solutions and direction to communication tasks - work with the PR teams to deliver a cohesive communication strategy per project

Research & Reporting

• Maintain up-to-date budgets for active projects and report spending every month to the brand finance business partner
• Reporting on the impact of brand events and marketing activity - measurement, tracking and reporting of reach, brand sentiment, traffic and audience growth
• Conduct data and statistical analysis to evaluate current market trends and identify public demands to develop opportunities for Lush North America
• Create presentations for internal audiences as needed to keep key stakeholders informed on new ideas, progress and results

You bring the following QUALIFICATIONS :

• Someone who thrives in a collaborative environment, working with and building on others’ ideas as well as coming up with ideas themselves
• Proven leadership skills; can spearhead new initiatives and motivate others to deliver results
• Confident in reviewing, analyzing and implementing learnings from market research and consumer trends
• Strong background in experiential marketing, retail marketing and/or public relations
• Experience using analytics and data to track project performance and develop actionable recommendations
• Broad understanding of the business and passion for the industry and Lush brand - and drive to help others understand it too
• Fosters connection by putting people first and building trusting relationships
• Strong strategic thinking and problem-solving skills, commercially minded and objective
• Effective communication skills; written and verbal
• Superior interpersonal skills, a positive attitude and the ability to work exceptionally well as part of a team
• Ability to problem-solve, think critically and present effective solutions and out-of-the-box ideas
• 3-5 years of proven brand marketing experience with success in building, executing and promoting events or activations for a retail brand, preferably in the cosmetics industry

Location: Role will ideally be located in Vancouver area, but open to successful candidate being remote within Canada.

Thriving with a diverse company culture, celebrating the uniqueness of our staff, and committed to inclusion. We are proud to be an equal opportunity employer.

We thank all interested applicants; however, only qualified candidates will be contacted.

Recruitment Process Overview: