Senior Manager, Brand Marketing

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

The Senior Marketing Manager for Market translates divisional strategies into brand strategies at the retail, category or campaign level and is accountable for the growth of this portfolio. This role drives strategy through to execution, and serves as a key collaborator with category and operations leaders and counterparts within Loblaw Media, Loblaw Agency and Loblaw Digital. The Sr. Manager oversees a brand marketing team to drive seamless delivery of highly visible campaigns/programs, with a focus on retail excellence.

Core Responsibilities:

• Innovation: Collaborates with partners such as Loblaw Agency, Loblaw Media and external partners to incorporate leading edge, innovative marketing strategies across paid, earned and owned channels, to drive relevant and best in class campaigns.
• Partnership & Collaboration: Acts as an advisor to category counterparts, collaborating across the Marketing organization and with other key partners to drive best practices, shared learnings, and efficiencies
• People Leadership: Manages team performance against marketing portfolio and campaign objectives and KPIs through mentorship and professional development
• Financial Performance: Accountable for ensuring the marketing budget is managed in accordance with best practices
• Campaign Planning, Development & Execution: Aligning with annual plan objectives, lead the development and execution of marketing campaigns for brand and category initiatives. Key point of contact for cross-functional counterparts (e.g., LBL, Divisional teams, PR, Loblaw Media, Loblaw Digital, and External partners), facilitating development, review and approval of creative inclusive of critical path and milestone management.
• Campaign/Brand Reporting & Learning: Identify clear program KPIs and lead program reporting and assessment against those measures. Following program completion, lead post-mortem analysis to distill learnings and inform future program development.
• Brand Strategy: Leading brand strategy informed by a deep understanding of customer insights, brand positioning and business/divisional objectives.
• Annual Planning: Supports leadership in the development of annual marketing plans

Outcomes & KPIs:

• Growth in market share
• Campaign ROI
• Campaigns delivered on-time and on-budget
• Customer acquisition and expansion
• Brand health
• Sales and contribution

Key Skills & Capabilities:

• Developing marketing insights from data & analytics
• Translating marketing strategy into execution
• Strong knowledge of both traditional and digital marketing practices
• Marketing communication
• Execution of high-volume tactical marketing programs
• Brand strategy & positioning
• Budget management
• Project management
• People management

Experience:

• 8 years of experience
• 4-5 years in brand manager role, managing marketing campaigns

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:

Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.