Manager, Corporate Brand Marketing (18-Month Contract)

Position Summary:

The Manager, Corporate Brand Marketing is responsible for leading, developing and executing both corporate brand marketing campaign (masterbrand) along with cross-divisional strategic marketing initiatives. They will manage corporate marketing programs that affect Samsung’s overall corporate reputation and brand imagery which contribute to divisional performance targets including both Mobile Experiences (MX) and Consumer Electronics (CE). This role will be the champion for all cross-divisional marketing programs working alongside other internal brand & sales marketing teams to ensure consistency and alignment with strategic marketing messaging. The implications of this role are considerable, including the continued growth perception of Samsung as an ethical, successful, innovative company– a brand that matters to Canadians. Reporting in the Senior Manager, Digital Marketing and Content, this role works closely with internal stakeholders who manage their respective products or services.

This role is responsible for strategically defining and leading our marketing strategy through creation, development and implementation of consumer focused integrated marketing plans and programs that improve overall Samsung corporate brand reputation. While the position will focus on integrated marketing communications, the incumbent needs to be flexible enough to work on ad hoc marketing programs, as the needs of the business arise.

• Develop and execute Consumer Marketing Strategies that align to corporate brand objectives
• Project manages the executional detail of these plans including budget management and IMC timelines to ensure timely implementation.
• Collaborate with multiple cross-functional departments to plan, develop and execute fully integrated and strategic marketing campaigns that support on-going business needs.
• Leverage Marketing Intelligence insights to optimize strategy and executional elements.
• Leads IMC strategy, creative development and execution for the Samsung corporate brand communications across all touch-points including traditional and non-traditional mediums.

Role And Responsibilities

Corporate Integrated Brand Campaigns (60%):

The role involves agency management, creative development, leading cross-functional teams and collaboration with key internal and external partners. Key skills needed include strategic thinking, agency management, creative concept evaluation, project management, working within a team, and creative/strategic acumen. Must be able to balance multiple projects and priorities and have experience in shaping creative content and leading creative discussions with internal and external partners.

• Continuously look for new and innovative opportunities in grow Samsung corporate reputation.
• Lead IMC planning process by building campaign brief, reviewing agency plans (Paid Media, Digital, Social, PR, Influencer and CRM) and approving all tactical elements to support launch.
• Act as the champion for brand integrity and compliance in all materials.
• Internal Samsung subject matter expert (SME) on all thing’s Samsung corporate brand.
• Estimate scope of work, prepare budgets, and create plan proposals (PPs) and execution orders (EOs) as part of the planning and approval process.
• Manage the holistic planning and execution with relevant marketing agency partners (Paid Media, CRM, PR, etc.) for all Samsung corporate campaigns.
• Be the champion and lead for all corporate masterbrand integrated marketing campaigns (IMCs) such as but not limited to SmartThings, New Canadians, Sustainability and Loyalty.
• Provide liaison with HQ, NAHQ or third parties to source marketing assets, best practices.
• Collaborate with agency partners to create insightful and actionable quarterly reviews, monthly scorecards, weekly performance and relevant campaign reports for varies stakeholders.

· Review key programs to ensure ROI targets are achieved.

Corporate Marketing Initiatives (40%):

• Support the development of corporate marketing presentations for leadership reviews and strategy Task Force as needed.
• Lead division-wide key marketing initiatives with on-time and in-scope project management.
• Collaborate with the development of strategic initiatives aligned to the current market needs and Corporate Marketing team’s priorities.
• Lead weekly / monthly reporting of key team achievements, key initiative progress, etc.

Requirements:

Education:

• Bachelor’s Degree in Marketing, Communications, or related field preferred

Experience:

• Demonstrated career progression within past 12-18 months.
• Self-motivated & resilience to work with limited supervision. Ability to manage complex issues.
• Proven ability to function effectively in a team environment.
• 3+ yrs. project management experience by leading strategic corporate initiatives that involve working with several different internal stakeholders and external partners.
• Strong analytical, organizational and planning skills.
• 5+ yrs. experience in consumer brand marketing role(s), masterbrand preferred

Marketing Knowledge:

• Proficient in in brand marketing fundamentals and in particular, the ability to identify specific consumer and industry insights to diagnose issues and opportunities and to translate them into a single minded strategy and action plan that deliver on specific growth objectives and goals.
• Experience in adapting global and developing local creative assets with creative agency.
• Strong understanding of digital channels best practices to maximize performance & efficiency.
• Experience managing and reviewing various channels such as Paid Media (TVC, OOH), Digital Media (Display, OLV, Programmatic), CRM (Email, SMS), Social Media (Google, Meta, TikTok, etc.), PR, Influencer and other relevant ATL and BTL tactics.
• Experience must include proven performance in creative brief writing; original & adapted advertising creative & media plan development and digital/social marketing savvy.
• Ability to manage complex and fast-moving issues while working with limited supervision.
• Analytical, detail-oriented nature with experience reporting on insights and campaign results.
• Ability to present campaign briefs setting clear direction, KPIs and targets.

Technical IMC Skills Required:

• Creative Brief Development: Knowledge of the creative brief development process.
• Up to date with the latest trends and best practices in marketing and measurement; understands how to scale marketing efforts
• Creative Concept Evaluation: Ability to evaluate creative concepts and executions based on creative, strategic alignment and shopper impact
• Strong analytical skills and data-driven thinking to connect digital and in-person marketing tactics using data.
• Strategic Selling: Ability to listen to various points of input, and sell a vision of the work through knowledge of brand and creative strategy
• Agency Management: Knowledge of methods used and ability to inspire agency performance

Samsung is an equal employment opportunity employer.

Samsung has an accommodation process in place and provides accommodations for job applicants with disabilities as appropriate. Assessment and selection materials and procedures can be made available in accessible formats and methods as appropriate. If you require a specific accommodation because of disability or medical need, please let us know when selected to take part in our recruitment process so that reasonable arrangements can be made for the appropriate accommodations to be in place as you move through our process.

We thank you for your interest in working for Samsung. Only candidates selected for an interview will be contacted.

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