Senior Brand Manager (Vision Care Marketing)

Job Title: Senior Brand Manager (Vision Care Marketing)

Location: Mississauga Ontario

Are you obsessed with bringing brands to life for consumers to help them manage their health and wellness? Do you want to lead a top-performing OTC eyecare brand to greater heights and help even more people see brilliantly? Do you thrive in a multi-faceted, team-oriented environment and enjoy innovating, developing, and implementing strategic, creative, insights-based marketing programs?

Alcon Canada’s Vision Care Marketing team is looking for a Senior Brand Manager to lead the marketing strategy and execution of our #1 brands in the eye care category. Reporting to the Director of Marketing, Vision Care, the Senior Brand Manager will be responsible for planning, developing, and executing clearly defined marketing strategies to develop our #1 OTC eye care portfolio. This includes driving brand growth, improving brand equity, and generating short- and long-term ROI for our brands. This role is multi-channel growing our brands through marketing directly to Consumers, and to Health Care Professionals, including Optometrists, Ophthalmologists and Pharmacists.

This role awaits an individual who takes pride in their work, demonstrates a high level of accountability, and functions with integrity. The individual must be strong in building internal relationships and be able to manage stakeholders across the organization locally and globally. The person should be ready to jump in and make an immediate impact through a positive and proactive nature, and credible experience. Attitude? Yes please. “Can do” and “Does do” when it makes sense to do.

Are you a team player who needs to have fun, experience challenging work, and develop in your career? If you are keen to help shape the future of Alcon’s Vision Care, we want to hear from you. Are you ready for us?

Do you want to work for the global leader in eye care?

Join Alcon’s mission to provide top-tier, innovative products to help people see brilliantly.

As the Senior Brand Manager:

• A&P budget & sample management – forecasting and adherence.
• Collaborate with internal stakeholders to achieve objectives; Stakeholders include Global Marketing, National Retail Accounts, Customer Excellence, LifeCycle Management, Field Sales, Regulatory Affairs, and Senior Management.
• Seek financial improvements, including pricing, mix, promotions, ROI on marketing and promotional expenditures.
• Conduct analysis of specific business issues and evaluate competitive activity, product performance and marketing communications and proactively share findings.
• Leading the OTC marketing pillar, develop and implement marketing strategies (short and long-term) and tactical plans for the OTC brands to generate demand, drive sales, market share and profit improvements.
• Mentorship of Interns, Associate and Product Managers on the team
• Establish marketing tactical plans including advertising/promotions, pricing, distribution channel management, tactical plan development and execution.
• Work closely with agency partners (creative, media, PR, shopper) to develop, evaluate, execute, and track advertising/promotions.
• Motivate both internal and third-party salesforces focused on Retailers and HCPs (Optometrists and Pharmacists) through partnering on insights-gathering through to tactical execution.
• Execute new product launches to accelerate growth. Partner with Global Marketing teams to collaborate on launch timings and resource allocation and ensure strategy and tactical execution of new product launches is strong.
• Leverage alliances with Key Opinion Leaders (KOLs) to drive scientific understanding of our brands with customers and consumers.
• Deliver creative commercial programs that entice consumers to trust and try our brands and drive influence for Alcon product recommendations based on consumer and customer insights.
• Define channel product positioning and competitive selling strategies.

Other:

• Ability to travel up to 15% of time for conferences and customer events.
• This role is based in our Canadian Headquarters in Mississauga Ontario.

WHAT YOU'LL BRING TO ALCON:

Education Minimum: MBA or Bachelor’s degree (Preferred B.Sc. or Bachelor of Commerce)

Experience Minimum: 5+ years brand management experience in CPG or OTC

Preferred Experience: 5+ years related marketing experience and 2-3 years sales experience.

Languages: Advanced English (verbal & written), French is an asset

• Robust ability to plan, manage and execute multiple projects with conflicting deadlines.
• Aptitude with both qualitative and quantitate data to distil insights for action.
• Effective giving compelling presentations.
• A desire to be the go-to OTC/CPG marketer in the company and lead this function by delivering new perspectives on how to drive performance of our brands.
• Talented in developing strong working relationships with internal and external stakeholders.

HOW YOU CAN THRIVE AT ALCON:

• Commitment to development and career progression for all associates.
• Hybrid work environment, with office located in Mississauga with gym and bistro.
• Be part of a team dedicated to providing world-class, innovative products and solutions to improve sight, and enhance lives, while growing your career.
• Empowered with a wide breadth of accountability, allowing you to see the impact of your work and gain capabilities across a broad scope.
• Benefit from working in close collaboration with internal and external stakeholders and teams, in an inclusive and diverse culture.
• We provide a robust offering, including competitive compensation and bonus, Health benefits program, Defined Contribution retirement plan with employer matching and the opportunity to participate in an additional retirement plan with employer matching, amongst other benefits – all from Day 1 with Alcon.

Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, colour, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status.

Alcon Canada Inc. is proud to provide employment accommodation during the recruitment process. Should you require any accommodations, please notify us if you are contacted for a job interview.