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Voltaren Assistant Brand Manager
Company | Haleon |
Address | Mississauga, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Consumer Services |
Expires | 2023-05-20 |
Posted at | 1 year ago |
Site Name: Mississauga Standish Court
- Opportunity to participate in the Haleon Savings Plan, an additional retirement plan with employer matching;
- Comprehensive and flexible benefits program for all permanent employees from day 1;
- Working in a hybrid environment in a modern office located in Mississauga;
- Working in an inclusive, diverse, and collaborative culture;
- Competitive compensation and bonus package;
- Commitment to development and career progression for all associates;
- Fitness centre in building, fitness subsidy for all employees, and bistro onsite.
- Comprehensive Defined Contribution retirement plan as part of your Total Rewards program from day 1 with employer matching
- Develop brand objectives, goals, strategies, and measurements to meet or exceed sales and profit targets through the annual commercial planning process.
- Oversee day-to-day brand administration including P&L oversight, demand planning, consumption forecasting, marketing spend management, & digital commerce and media plan performance tracking.
- Partner with Consumer Business Insights & Analytics team to initiate deep human understanding research projects and apply research to support strategic decision-making and tactical implementation as required.
- Lead market analysis that delivers a strong understanding of the external market and category landscape on the consumer, customer (Retail and Health Care Professional) and competitive fronts while ensuring timely identification of risks and/or opportunities with the development of action plans to address these.
- Lead the development and activation of consumer communications plans underpinned by deep human understanding, and collaborate with internal subject matter experts (i.e., Media Lead, Digital Marketing Manager), and external agency partners to produce and traffic creative assets in support of media plan delivery.
- Collaborate with Regional and/or Global innovation teams to lead delivery of product innovation and/or renovation ideas to market with excellence.
- Partner with cross-functional team (including Global Brand Team, Sales, Finance, Regulatory, Medical, Legal, Supply, Digital Marketing, Shopper Marketing, Media & Creative Agencies, etc.) evaluate, develop, and oversee and activate annual brand plans with excellence.
- Liaise with Legal/Medical/Regulatory Affairs on issues related to the brand plans and execution.
- Courage, resilience, perseverance, and tenacity to champion initiatives from start-to-end
- Passion for the consumer and brand building
- Strong interpersonal and organizational skills to build consensus across functions and levels
- Bachelor’s degree required
- A strong problem solver with the ability to think both analytically and creatively to effectively drive business objectives
- Ability to lead, influence, and inspire cross-functional teams through strategy and vision
- Excellent verbal and written communication skills with a flair for story-telling
- 1-3 years marketing experience
- Experience in CPG and/or Consumer Healthcare industries
- MBA is an asset
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