Brand Manager Jobs

Reporting to the Director of Brand & Product Strategy this candidate will be responsible for leading the creation and execution of consumer-facing brand and product strategies, and for growing the Company's brand portfolio into an industry leader in brand equity. This position requires a self-starter with a true entrepreneurial spirit, a commitment to detail, fostering strong relationships and a track record of delivering results. The cannabis industry is fast paced, and we need great people to help us continue our success. If you possess the grit to grow your career in the emerging industry, then come win with us! Sound interesting? Here is a little more...

As the Brand Manager you will...

• Develop and execute digital and social media tactics in support of brand-building strategies.
• Develop and execute winning in-store brand strategies and promotions.
• Potential to manage a direct report.
• Manage B2B email and social strategy and execution.
• Tracking expenses related to brand and trade marketing budget.
• Monitor the marketplace for competitive activities.
• Work in close collaboration with the sales and commercialization teams to create integrated commercial launch plans for new brands and products.
• Contribute to the development and execution of a long-range innovation pipeline.
• Lead the creation of annual brand marketing strategies.
• Other duties as assigned.
• Conduct regular, strategic business reviews to analyze trends, category performance, and identify opportunity areas, and present recommendations to the leadership team and trade partners.
• Work with the commercialization team to create new product ideas, brand and product specifications, pricing, and sell-in strategies to key customers.

As an experienced professional, you will have...

• Agency experience is considered an asset.
• Candidate must provide a clear criminal record check prior to start date.
• Proficiency in using Adobe suite products (Photoshop, Illustrator, InDesign) would be considered an asset.
• Experience with brand building, innovation, commercialization, trade marketing, design, cross-functional team leadership, and leading external agencies to business success.
• Proficiency in using Microsoft 365 suite (Teams, Outlook, Excel, PowerPoint, and Word).
• Experience writing creative briefs, giving detailed and useful creative feedback, and working with designers on creative projects.
• Strong copywriting abilities.
• BA in Marketing, Business, or other related fields; an MBA would be an asset.
• Clear passion for and solid understanding of cannabis and cannabis-based products.
• Candidates need minimum 3-5 years experience in a Brand Management in a CPG, Beverage Alcohol, Cannabis, or other related industry.

What we offer…

A fun, challenging and dynamic working environment with a highly diverse and collaborative team of professionals with a collective passion for the cannabis plant, and building the next global leader in the industry.

• Bonus Incentive Program.
• A robust and comprehensive health benefits package.
• Highly Competitive Base Salary.
• 3-weeks Paid Vacation.

Diversity and Inclusion

At Sensi Brands, we are proud to foster and celebrate a diverse community of professionals! We take pride in nurturing an inclusive culture that empowers our people to be their authentic selves, celebrate their differences and love where they work.

Our diverse community combined with our inclusive culture, is what sets us apart in the industry and equips our A-Team with superpowers – and this is why, we encourage all candidates to apply for job opportunities regardless of race, national origin, colour, religion, age, gender identity or expression, sexual orientation, marital and family status, disability, or any other identifying characteristic. If you require accommodation (including, but not limited to, an accessible interview site or alternate format of job posting) during the recruitment and selection process, please do not hesitate to contact our team.

How to Apply

Should you feel that you meet the criteria listed in this posting, please submit your resume via Indeed. We thank all applicants however only those selected for an interview will be contacted.

Job Type: Full-time

Salary: $60,000.00-$75,000.00 per year

Benefits:

• Paid time off
• Employee assistance program
• Vision care
• Dental care
• Casual dress
• On-site parking
• Store discount
• Extended health care
• Company events
• Life insurance

Flexible Language Requirement:

• French not required

Schedule:

• Monday to Friday

Application question(s):

• Work Location: Hybrid remote in Richmond Hill, ON
• Do you hold a BA in Marketing, Business, or other related fields?
• Do you possess 3+ years of work experience in a Brand Management role in CPG, Beverage Alcohol, Cannabis, or other related industry? If yes, please list the industry you have worked in
• Are you able to commute into the office in Richmond Hill at least four times a week?