Manager, Brand Marketing - Pc Insiders Program

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

In this role, you will be part of a team of self-motivated and well-respected team members, driving executional excellence for the President's Choice Insiders Report program. This role sits under the control brand marketing portfolio and focusses on the launch of new innovation and existing products during the Summer and Holiday seasons. As a Manager on this team, your day-to-day will entail collaborating enterprise-wide across multiple partner groups (e.g. internal/external agency, divisional retail teams, media counterparts, etc.) to ensure detailed delivery of the marketing plan. Successful candidates will have strong attention to detail, proven understanding of brand marketing and a passion for all-things food.

Core Responsibilities:

• Campaign Planning: Handles the planning process for small to moderate marketing campaigns; responsible for developing marketing briefs, including handling review cycles with senior decision-makers and working with partners to capture inputs to advise briefs; ensures the marketing briefs align to strategic and annual plan objectives
• Campaign/Program Strategy: Translates brand-level strategic objectives into campaign/program-level plans; collaborates with partners to compile consumer/business insights (e.g., insights from the Customer CoE) and previous campaign findings and uses these insights to advise the campaign strategy and brief; works with Marketing leaders to clearly define meaningful metrics and objectives for each campaign
• Optimization, Innovation & Best Practices: Coordinates the post-mortem process, including working with partners to compile campaign performance report reports with key metrics, facilitating post-mortem discussions, documenting findings, and briefing Director/Sr. Director on the takeaways to share throughout the marketing organization
• Campaign Execution: Leads campaign execution; acts as the primary point of contact for internal/external agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital) for the review and execution of creative; key contact for actioning other execution-related needs from the Division/Merchant teams, or local store operations
• Control Brand Programs: Supports the portfolio-level execution of Control Brand programs within the guidelines set by the CB marketing team

Outcomes:

• Achievement of campaign objectives (e.g., sales, customer acquisition/expansion)
• Campaigns delivered timely and on-budget

Key Skills & Capabilities:

• Developing marketing insights from data & analytics
• Project management
• Campaign development & execution
• Budget management
• Marketing communication

Experience:

• Experienced in campaign planning & execution
• 3-5 years of experience

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:

Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.