Marketing & Communications Coordinator (Camps And Outdoor Centres

Salary Range: $41,750-$43,000 – Check out the YMCA’s total compensation package!
Location: 90 Eglinton Ave E, Suite 300 (Hybrid)
Work Hours: (example) Must be available to work rotating shifts between 7:00am-6:00pm Mon-Fri
Employment Type: Salaried Full Time Contract
Number of Vacancies: 1
Anticipated Start Date: Immediately
Deadline to Apply: Open Until Filled
Be the Spark! Join our passionate communications and marketing team and help us to achieve great things in our community!
The Marketing & Communications Coordinator will assist with the coordination, development, execution, and evaluation of multi-channel marketing campaigns and collateral for the YMCA of Greater Toronto’s Camp & Outdoor Centre programs and YMCA Academy. The position will leverage project coordination, marketing strategy, brand guidelines, digital and social channels and client targeting tactics to support all programs to achieve program objectives. In addition, this position is responsible for the addressing day-to-day program marketing and communication request (emails, website updates, and online community monitoring), tactical marketing initiatives as part of the program-marketing plans, and the successful execution and delivery of campaigns. The position will report directly to the Program Senior Marketing Manager and will work closely with program stakeholders, ensuring marketing strategies and communication executions are aligned with program goals.
In this role, you will:

• Write, build, and assist with deployment of emails, newsletters, social and blog content as required.
• Provide administrative support to facilitate invoice processing, budgeting, and report preparation.
• Support the launch and communication of new programs.
• Understand the legal responsibilities and moral imperative to report suspected child abuse to Child Protection Services.
• Other duties as assigned.
• Collaborate with cross-functional teams (program leads and stakeholders, digital marketing, external communication, graphic design, branding and operations) to reflect campaign strategy, brand and the product value propositions in all communications (print, email, and digital).
• Understand the importance of the volunteer staff partnership and integrate the value of philanthropy and volunteerism in dealings with members, volunteers, donors and staff.
• Review, manage, create, and update content on dedicated Camp & Outdoor Centre program pages on ymcagta.org or additional websites, landing pages, and microsites, including acquisition forms and online calendars, as needed.
• Support staff recruitment needs for Camps and Outdoor Centre programs.
• Develop and maintain up-to-date project-trackers (work back schedules, content & communication calendars, etc.), and produce campaign wrap reports capturing marketing tactics and their effectiveness, and an annual wrap report.
• Support the development and coordination of marketing and communication plans through creation of content, coordination with external vendors and partners, and campaign execution to support key initiatives, in collaboration with the Senior Marketing Manager.
• Provide administrative support at monthly cross-program meetings.
• Demonstrate appropriate behaviours in line with our Mission, Vision and Values as reflected in our YMCA competencies; take a member focused approach to increase their understanding of programs offered across the Association. Represent the YMCA and the Association in a professional manner.

You bring:

• Proficient in project management dashboards (e.g. Smartsheet)
• Experience or significant interest in: marketing, planning, advertising, copywriting, lead generation, presentations, project management, cross-organizational communication, social media, print, digital, and public relations
• 2 - 3 years of related experience is required
• In-depth knowledge of managing and monitoring social media platforms
• Works well under pressure, across multiple projects, with multiple deadlines
• Self-motivated and works well independently
• College Diploma or University Degree in Marketing, Advertising, Communications, Business Administration or related discipline or equivalent experience
• Excellent attention to detail and organizational skills
• Excellent written communication skills
• Well-developed interpersonal and relationship building skills; ability to establish rapport and excellent communication with members, staff, and volunteers
• Strong and creative problem-solving skills
• Experience in coordinating, developing and implementing quarterly and annual marketing plans, and multi-channel marketing campaigns
• Proficient in Microsoft Office

What you need to succeed:

• YMCA Competencies: Accountable, Relationship-Builder, Improvement-Orientated, Team Player & Leader, Equity and Wellbeing Promoter
• Focus on the health, safety and wellbeing of all children, youth, and vulnerable people in YMCA programs including understanding legal and moral obligations related to reporting suspected child abuse to Child Protection Services
• Commitment to the YMCA’s Mission, Vision and Values

Why work for the YMCA?
The YMCA of Greater Toronto is a charity that ignites the potential in people, helping them grow, lead, and give back to their communities. We are committed to helping our employees reach their full potential and are recognized as a great place to work. We offer meaningful jobs and the opportunity to make a difference in the lives of individuals and the health of our communities. See what you can expect from the YMCA here.
Joining the Y means contributing to over 165 years of providing opportunities for people to shine through programs and services like health and fitness, licensed child care, camps, employment and immigrant services, education and training, and services for youth, families, and seniors. Learn more in our 2020–2025 strategic plan, Ignite the Light, which outlines how we are focused on boosting well-being and promoting equity across the Greater Toronto Area.
YMCA of Greater Toronto is committed to Diversity, Equity, Inclusion and Belonging. We strive to remove barriers to employment and recognize that diverse staff who reflect the communities we work in enrich the experiences of our participants and our team. As an equal opportunity employer, we invite applications from all qualified candidates including racialized people/people of colour, Indigenous Peoples, disabled people/people with disabilities and members of 2SLGBTQIA+ communities.
If we can make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity so we can work with you to accommodate your needs.
In keeping with our commitment to safety and child protection, job offers are contingent on the successful completion of a Police Records Check. Within the first four months and every three years thereafter, a Vulnerable Police Records Check is required. Learn more about these checks here.
The YMCA only considers applicants who are legally entitled to work in Canada. We thank all applicants for their interest, however, due to the volume of applications we receive, we can only contact candidates who are selected for an interview.
Check out the next steps in our recruitment process and see what others are saying about working at the YMCA.