Marketing & Digital Communications Coordinator

Marketing and Digital Communications Coordinator

Summary:

The Marketing and Digital Communications Coordinator is a key member of the Fund Development team

and plays a vital role in delivering strong, strategic communications for Moorelands Kids in order to grow

our donor base, program participants, and stakeholders, in broadening our reach and impact.

The Opportunity:

Reporting to the Communications and Stewardship Manager, the Marketing and Digital Communications

Coordinator will contribute to the Strategic Communications Plan. This role will support the overall

Communications Strategy to achieve organizational goals, by developing and executing Marketing

Communications to support fundraising efforts, build brand awareness, drive and execute digital strategies,

and support program registration. Specific to digital strategies, you will execute the digital strategy from

engaging new audiences to stewarding them using best practices in digital outreach to secure donations.

This is a dynamic role that offers the opportunity to build and execute multi-pronged acquisition campaigns,

partner-building programs and donor initiatives.

Responsibilities:

• Ongoing development and delivery of Moorelands Kids’ Marketing and Digital Communications Plan

• Support Print Communications and Stewardship Plan

• Develop, execute and maintain the Moorelands Digital Communications strategy

• Establish a Digital Communications Brand Book to build brand awareness across relevant digital

platforms for a variety of constituent bases

• Support the creation and development of various communication materials

• Develop Moorelands Kids’ digital communications content, including website, SEO/SEM, email and

social media campaigns

• Monitor social media feedback and post responses as required

• Digital analysis of communication trends, brand analysis, content impact and engagement

• Create website and social media content

• Update process of data driven data content

• Compile research and reports relating to the communities we serve

• Collaborate in specific fundraising and communications events

• Prepare and update respective marketing and digital budgets and budget projections.

• Liaise with external graphic designers and other agencies to ensure creative assets receive

appropriate approvals and meet scheduled targets

Qualifications:

• Passionate about Marketing and Communications: 3 to 5 years of experience in crafting

communications/web/social media/marketing in an organizational setting

• Strong Writer: Excellent interpersonal, verbal and written communications skills with experience in

report writing

• Tech-Savvy: Advanced computer skills including Social Media Optimization, WordPress, Pic

Monkey, MailChimp, and Microsoft Office Suite. Strong desktop publishing skills a definite asset

• Research Savvy: Strong knowledge of Social Media trends, platforms and audiences with a

demonstrated ability to transfer that knowledge into communications channels for identified

stakeholders in a charity’s environment

• Supervision: Confident in the delegation of tasks within a team dynamic

• Project Manager: Strong project management skills including event management experience and

experience working on events with senior volunteer committees

• Strong Collaborator: Enjoy working with various stakeholders and partners to build campaigns that

build a brand and foster positive partner relations

• Organized: Excellent time management and project management skills, ability to multi-task and

ability to work independently

• Education/Background: Post-secondary education in a related field of marketing and

communications, or the equivalent experience

• Ability to maintain confidentiality and demonstrate a positive approach to daily problem-solving

• Previous non-profit experience and fundraising experience, an asset

About Moorelands Kids

In operation since 1912, Moorelands Community Services (Moorelands Kids) serves marginalized children

and youth impacted by poverty. Through our afterschool, family, and camp programs, we work to empower

vulnerable kids to transform their lives by providing the skills and tools they need to become successful and

engaged citizens. Moorelands Kids is committed to excellence, innovation, and accountability and offers

possibilities for growth in a supportive and enjoyable work environment.

Find out more about us at www.Moorelands.ca

Send your resume and cover letter to: [email protected]

Salary: Commensurate with experience

Contract to start, full-time permanent with benefits available

We thank all who apply but only those moving to the next step of interviews will be contacted. Submissions

will be accepted until July 7th at 4:30pm

07. 2023