Senior Content Marketing Manager

Job Category

Opportunity Awaits at Altus Group!

Altus Group is looking for a Senior Content Marketing Manager to join the Content Marketing team.

Our Senior Content Marketing Manager will be accountable for owning, producing and project managing a large variety of content for strategic initiatives, campaigns, and ad hoc needs. They’ll take lead in proposing the best content for the desired result, and devise and execute strategy for achieving the intended outcome.

Reporting to the Director of Content Marketing, the Senior Content Marketing Manager will partner closely with the rest of the Content Marketing team, in addition to a global set of SMEs, and our Field, Demand, External Communications, Digital, Website, Offer Marketing, Strategy and Research teams – to produce and manage the execution of high quality, thought-provoking, and compelling content.

The ideal candidate will have experience in project managing and executing a wide variety of content, including webinars, podcasts, blogs, videos, infographics, reports, ebooks, and guides. In addition, they’ll have experience strategically leveraging key content distribution channels like newsletters, display advertising and sponsored content. And they’ll understand what it takes to create great content that resonates with our target audience and supports them on their buying to post-sale journey.

Key Responsibilities

Managing

• Lead and propose the strategy for achieving a desired outcome with content
• Content mapping and end-to-end project management of content - whether campaign, strategic initiative or ad hoc
• Manage relationships with key internal and external stakeholders – whether SMEs, writers, leadership, clients or other vendors
• Plan and deliver high-quality, consistent and impactful content in a timely manner
• Promote a collaborative and cross-functional working environment with all relevant teams (internal and external to Global Marketing)
• Represent the Content Marketing team on campaign or project teams

Executing

• Align content to Offer Marketing/Product Marketing messaging, and/or brand messaging
• Write content briefs to support the development of future content
• Adherence to our brand and style guides
• Interview or arrange writer interviews with appropriate SMEs and incorporate relevant commentary
• Apply best practices to all writing assignments
• Write copy to support email, presentations, website, landing pages, etc.
• Support content development for campaigns and strategic initiatives
• Repurpose and publish our Research team’s presentations, reports and articles
• Align with our Brand & Creative team to ensure content is on brand and consistent
• Execute on a content updating strategy for high-performing content

Editing

• Review, proofreading and editing all copy and content, ensuring a clear, consistent message and voice
• Ensure copy is aligned to our approved Offer Marketing/Product Marketing messaging, and/or brand message

Success measures

• Monitor content effectiveness and apply learnings
• Adherence to deadlines
• Effectively manage projects and budgets

Experience Required

• Experience managing internal and external stakeholders
• Experience working as part of collaborative and cross-functional teams
• Experience with Asana, Figma and Microsoft 365 is an asset
• Strong editing and proofreading capabilities, with a critical eye for detail
• 4+ years of experience in content marketing, and with a background in commercial real estate and/or commercial property tax
• Excellent time management, with a proactive approach to work
• Experience executing on content for a variety of content types
• Excellent problem-solving and critical thinking
• Strong analytical and project management skills
• Experience working in a deadline-driven environment, while balancing multiple priorities
• Knowledgeable about best practices for content and targeting the appropriate audience
• Outstanding communication, interpersonal and collaboration skills
• Fluent in English. Fluency in French would be an asset, but not required.
• Experience managing content for a variety of purposes

The candidate would ideally be based out of Altus Group’s Toronto office, but remote work in the US or Canada is also an option.

Background

Commercial real estate (CRE) is an industry at an inflection point. Proptech is driving modernization of the industry. At the center of the rapidly maturing proptech sector is Altus Group. As the scattered proptech sector consolidates, Altus Group emerges as the leader in integrating technology, data, and expertise across a myriad of CRE workflows.

Today Altus Group provides software, data, data analytics and advisory services, offering integrated global asset and investment management capabilities and tech-enabled services. Altus Group offerings comprise recognized industry standards prized by CRE professionals worldwide.

Altus Group is passionate about providing CRE professionals with information and inspired ways to plan and work with confidence and conviction - So they can develop great things, open more doors, and build better communities. Redefining the way property works… for the better is the common purpose that unifies Altus colleagues around the world.

Through technological innovation and business acquisitions, Altus is very rapidly becoming the first in our industry to provide seamless delivery of expertise, intelligence, and technology across the CRE value chain. Altus Group’s asset-level intelligence drives strong organic growth and positions our business to move into adjacent verticals.

Come realize your potential at Altus Group!

Altus Group is committed to fostering an inclusive and accessible environment where employees feel valued and respected, and where every employee has the opportunity to realize their potential. We are committed to providing reasonable accommodations, if required, and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please contact us at [email protected] or 416-641-9500.