Director Of Digital Marketing And Demand Generation

iTMethods has grown to become a global leader in the world of DevOps Tools and Tools management. Our Managed DevOps SaaS Platform and tech-enabled services enable global enterprises to securely integrate, migrate, and modernize their complex, multi-cloud, multivendor DevOps environments leveraging our partnerships with industry leaders such as Atlassian, CloudBees, GitHub, GitLab, Sonatype and Jenkins. iTMethods helps companies build better software faster and more securely. We play a critical role in fueling organizations' growth opportunities by leveraging the incredible potential of DevOps to launch their software delivery and innovation to extraordinary heights.

Based in Toronto, we offer the excitement and agility of a start-up and the security of a profitable, well-established company serving fortune 1000 clients across North America and Europe. We’re looking for curious leaders in all positions who can lean in and drive the outcomes that build on our market as well as continue to delight and grow the value we deliver to our customers.

The Opportunity

The Director, Digital Marketing and Demand Generation is a transformative role at the helm of our marketing leadership. This role offers a unique opportunity to significantly influence our growth trajectory by closely aligning marketing strategies with the company’s overarching business and revenue objectives.

The successful candidate will function as both a strategist and a tactician, collaborating closely with the CEO and Sales Leader plus cross-functional teams. Your challenge will be to drive the planning and execution of digital marketing and demand generation strategies, with a laser-focus on repeatable and scalable revenue growth. This role requires a passion for modern marketing methods, exploiting the latest technologies and techniques, and a dedication to fostering a culture of continuous learning and innovation within the team.

If you're excited about driving measurable business growth in a dynamic, fast-paced environment, iTMethods could be the perfect fit for you!

What You'll Do

• Project Management: Develop project plans, outline objectives, timelines, resources, and deliverables to ensure effective execution and timely completion of marketing initiatives.
• SEO Optimization and Website Optimizing: Oversee the end-to-end process of website reskinning, focusing on improving organic growth through enhanced user experience, SEO, and conversion rate optimization.
• Competitive Analysis and Market Understanding: Maintain a deep understanding of the competitive landscape, customer needs, and market trends to inform marketing strategies.
• Leadership and Mentorship: Act as a "player coach", directly contributing to marketing activities while also guiding and mentoring the marketing team. Foster a culture of collaboration, innovation, and high performance within the team.
• Revenue-Driven Demand Generation: Design, execute, and optimize comprehensive demand generation strategies aimed not just at lead generation but also directly contributing to the company's bottom line. This includes defining target segments, establishing key marketing channels, and developing impactful messaging and positioning.
• Lead Generation and Nurturing: Develop and manage multi-channel lead generation campaigns, such as email marketing, social media marketing, content marketing, and webinars. Build lead nurturing programs to engage and educate prospects throughout the sales funnel, with a keen eye on improving conversion rates.
• Data-Driven ABM Strategy: Develop and implement high-level Account-Based Marketing (ABM) strategies focused on targeted revenue growth. Utilize ABM campaign data and insights to continually refine and improve performance.
• Innovative Technology Integration: Stay at the forefront of marketing technology advancements, integrating AI-powered tools, into the marketing strategy to optimize campaigns and enhance the customer experience.

What You'll Bring

• Demonstrated experience in revenue-focused demand generation and digital marketing, preferably in the B2B SaaS / Tech-enabled services industry.
• Experience working in Founder led Startup or growth phase companies.
• An analytical mindset, with the ability to leverage data and metrics for decision-making.
• Post-secondary education in Marketing and a genuine commitment to continuous learning is preferred.
• Proficiency in WordPress, HubSpot, Salesforce, SEMRush, Hotjar or Crazy Egg, and Google Analytics.
• Excellent communication skills, with an ability to articulate complex concepts clearly.
• Strong leadership skills with a proven ability to inspire and motivate a team.
• 10+ years of marketing experience, with a minimum of 3 years in a leadership role.
• Excellent project management skills and the ability to multitask in a fast-paced environment.
• A proven track record of successful demand generation campaigns that directly resulted in measurable revenue growth.

Our Commitment to You

• Culture – One team environment founded on respect and collaboration where we do not take shortcuts and are customer obsessed
• Flexible work environment
• Career progression
• Competitive compensation and benefits package
• Learning and development

Join us!

Apply here or learn more on our website, Medium or LinkedIn.

iTMethods is committed to fostering an inclusive and accessible environment where employees feel valued and respected, and where every employee has the opportunity to realize their potential. We are committed to providing reasonable accommodations, if required, and will work with you to meet your needs.

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